The Decline Of The Wii

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Nintendo began developing the Wii in 2000 with the concept being focused primarily on developing a console that even non-gamers could operate. The controller was developed without some main components that its competitors had deemed requirements. While the Xbox and Playstation were still focusing on video games being controlled only by the controller, the Wii innovated the way games were played by using the movement of the player to operate the game. This was one of the main features that set the Wii apart from the competition. When Nintendo introduced the Wii under its code name “Revolution”, the media created a firestorm of criticism over the new console. The then president of Nintendo, Satoru Iwata, ignored the criticism and became the …show more content…

The Wii was a new console, whereas the Xbox 360 and the Playstation3 were revised and improved consoles from the original Xbox and Playstation. The Xbox 360 was a third generation console of the Xbox series that first launched in North America in 2001. While the Playstation3 was a fourth generation console that first launched in North America in 1995. While Nintendo obviously had other consoles, this was the first time the Wii had ever entered the market. The Wii’s lifecycle endured for 7 years before its decline. This was roughly one year shorter than the lifecycle of the Xbox 360 and the Playstation3. The lifecycles of all three consoles varied due to marketing, media, and adoption of the products. It was surprising to most critics and even the competitors that the Wii actually entered the introductory and growth stage so well and had the best sales out of the three competitors.
The Nintendo Wii was an innovative gaming console that surprised the gaming market and also took it by storm. Most of the initial media coverage depicted a gaming system that was far too elementary for intense and seasoned gamers. Other issues that the media pointed out was that some of the “traditional” Nintendo games such as Mario Bros. and Legend of Zelda were not available for the Wii (Morris, 2013, para. 18). This did lead to a decline in the sales of the Wii and its games later in the products

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