The Current Situation at AcuScan

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The Current Situation at AcuScan

This memorandum reports on the current situation at AcuScan regarding the short-term budget crisis and development of the iScanner for use in the retail setting. It will summarize the situation, discussing key points in the decision-making process and recommending actions that can be taken to address the problems described.

The underlying problem is we have failed to continuously improve market share through the development of new products. The overall 40% market share is declining. The company faces declining revenues because the price of the iScanner has dropped as it becomes a market commodity. AcuScan, despite making tremendous cost-cutting efforts (letting go 500 employees) is still in a short-term budget crisis. To recapture our pos...

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