“American Media History is the story of a nation. It is the story of events in the long battle to disseminate information, entertainment, and opinion in society. It is the story of the men and women whose inventions, ideas, and struggles helped shape the nation and its media system.”(Fellow) The evolution of media has influenced countless societal and cultural changes leading to the present day. But it didn’t get this far over night. It is estimated to have begun more than 30,000 years ago through the process of cave painting. (Crewe) Following cave painting, came the invention of books being printed on blocks “The Diamond Sutra”, the Gutenberg printing press, newspapers in 1640, photographs, the radio in 1894, television, and recently computers; which lead all the way to modern day social media. Through the hard work of multiple inventors the media was able to reach where it is today. It has changed the way people communicate with each other, mostly for the better.“ The way people experience the meaning, how they perceive the world and communicate with each other, and how they distinguish the past and identify the future.” (Gitelman) Or as we know it as: a new way of communicating information from person to person.
Although the book focuses primarily on one communication technology, the principles and examples are applicable to a much broader range of media. The author spends considerable time describing the social mores of the American people and the resulting cultural metamorphosis that appears to have occurred because of the technological changes. He begins with a quote issued by the American Telephone and Telegraph Company (AT&T), “The telephone is essentially democratic; it carries the voice of the child and the grown-up with equal speed and directness…It is not only the implement of the individual, but it fulfills the needs of all the people (Fischer, 1992).” If we substitute the word posting for telephone, you can see how this concept applies to a much broader technological and temporal field. Similarly, published in 1881, just 35 years earlier, in an article about the telegraph, the journal Scientific American, stated, “(it) promoted a kinship of humanity (Fischer, 1992).” Again, by applying that same concept to the general act of posting reveals the relationship between early iconography and modern social media posts and it becomes clear that the “specific devices” are less important than the need for recognition and subsequent act of communication in and of
He asserts that with the invention of television, writing can basically be eliminated (125). There’s no use for it anymore, after all. What can be more engaging than a form of media that stimulates the senses so? Despite the beliefs of those who lived in the 60s and 70s, the twenty-first century is unfortunately not home to the world of the Jetsons. Writing is still a very powerful form of media, for the very book that this essay is centered around is still influential, forty-nine years later! However, books and newspapers are not our sole source of the written word. Online blogs, articles, and newsletters now exist. Television and books have merged into one: the Internet. Revolutions, riots, and rebellions don’t just happen in our living rooms now, they happen on the go with us. On the subway, when we’re waiting in line at Subway, at our friend’s house as he talks about how he’s “way into subs.” The Internet is now our primary source of information. Evolution doesn’t only just occur in nature. Nonetheless, The Medium is the Massage was published in 1967, and several of McLuhan’s points were ahead of their time and remain relevant today. The most notable of points was made within the first few pages of the book where McLuhan delves into the fact that from the moment we are born to the moment we die we are under constant surveillance and that privacy essentially no
Canals, steamboats, and railroads allowed for faster travel of exports and the creation of bigger cities. The invention of the Pony Express, specialized regions, and infrastructure permitted Americans to keep in touch over long distances and the creation of market towns, which inspired a deep, national connection from all corners of the country. The giant leap made by the Transportation Revolution changed America greatly in ways of their economy and
During the 1800's, phenomenal changes took place in America. These changes would impact our society incredibly for years to come and even still in the present. The major changes that took place were in transportation and industry. American society expanded so much in the early 1800's that it very well could have been the only time in history where this happened in such a short amount of time. From steamboats to railroads and from textile mills to interchangeable parts, the revolutions of this century were key to America's expansion as a country.
...l Morse?s 1832 invention. It is quite possible that more social changes were triggered by the telegraph, than from any other invention. Before the telegraph, communications were delivered by boat, train, horseback, or hand. Now, news and messages could be received immediately.
Marshall McLuhan is best known for coining the phrase “The Medium is the message”. He believed that society today is centred around electronic media. On the other hand David Riesman who’s most famous book is entitled “Lonely Crowd” centred his research around characteristics of American society. What these two men have in common is that they both believed that society could be separated into three distinct phases. Riesman believed that there were three distinct character types, tradition-directed, inner-directed and other-directed. While McLuhan believed that there were three types of society which he called oral societies, written societies and electronic societies. Riesman believed the inquiries into the relationship between social structure and social character. The question central to Riesman was what type of person was being formed in the emerging capitalist societies in the developed nations. McLuhan was theorist of literature whose ideas about media and global culture stimulated discussion among social the...
Rather than walking, we have cars to help us get to places quicker. Rather than talking with people face-to-face, we call on a telephone. New technology places value on doing things quicker and easier. McLuhan also believed that what changes people is the technology itself, not the content. In Understanding Media: The Extensions of Man, he proposed that we focus on the way each medium changes cultures and traditions and reshapes social life, rather than the content. He describes the content of the medium as a “juicy piece of meat carried by the burglar to distract the watchdog of the mind.” (McLuhan 32). To him, focusing on the medium was important because he believed that different types of media changes the balance of our sense. We start isolating and highlighting different senses. For example, print technology highlights the visual aspect of the media, but isolates sound. However, electronic media, such as television, allows us to see and hear, and therefore, reconnects senses that have been isolated by previous media (e.g., print and radio). McLuhan expands on the effects of electronic media in War and Peach in the Global Village, arguing that electronic creates a “global village.” Because electronic media allows people
People were able to directly communicate with others hundreds of miles away by way of telegraph and later, the telephone. In 1920 the first radio was invented, which in a way, united the country. Soon after the television was invented and American society and culture became one and the same in every corner of the country.
In Understanding Media, McLuhan suggested that technologies are the messages themselves, not the content that they carry (McLuhan, 8). His insight was that the characteristics of a medium are the ones that affect the society, not the content delivered (McLuhan, 8). He used the light bulb, as an illustration, saying that a light bulb may not have the same content as a newspaper, but it has a social effect, in that it enables people to eliminate space and time factors
Societies have evolved over recent centuries from agricultural communities to industrial giants. Sociologists, amongst others, are fascinated by the changes that have occurred in society, particularly since the advent of the industrial revolution to recent times. The last few decades have been referred to as the information era and this essay will be discussing the theories of several prominent authors, such as Daniel Bell, Frank Webster, Fritz Machlup and others, regarding the notion of an ‘information society’. The varying approaches have all have gained some momentum over the past few decades as technology advances. There will be some comment on their interpretations, how the information fits into our society, and the ways it has effect has possibly changed us. It will also see if any or all explain just what an information society is.
The evolution of media has transformed the way we interpret the world around us. It gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives. We are exposed to assorted types of viewpoints that shape our understanding and knowledge of the social world. Moreover, change in technology has brought advancement to transportation methods, which makes it very easy and fast to go long distances than before. It has also brought change in communication, with the development of the mobile phones, where the communication is now more efficient. Technology has also brought changes in education where students can do online courses, take exams, quizzes, do assignments and even discuss with the classmates the related topic of each week as if you were in the actual classroom. The changes of technology play a big part in the media and how it is used. The technological changes made throughout these time periods have made communication and the media widely spread.
The evolution of mass communications has gone through major developments; from etching the beginnings of an alphabet into a rock the size of a standard dinner table to letting a computer recognize words spoken into a speaker as it types away what it hears. Dating back to around 1700 B.C. when the first alphabet was said to come into existence, society has come far in different fields of communications. Nothing made as large of an impact in the world of communications as the revolution of the Internet. Although the impact has been large, the Internet was certainly not the first to revolutionize communications. When many cities started to arise and become industrial-based, there became a need for more technological advancements. When there was one change in the way of living, a domino effect occurred and many more advancements and developments took place. The mass communications of writing, printing, mass media and entertainment have all influenced how we use the Internet and new technology developments today.