The Color-In-Context Theory: The Romantic Red Effect

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The romantic red effect is the concept of men being more attractive and having more sexually desires for women that are wearing red. This effect fits within the color-in-context theory because the perception of the color red has many meanings. (*or women see other women wearing red, they do not feel the same way as men) The color-in-context is concept that states that a color can have different implications based on the various contexts. The color red acts as an aphrodisiac, which is a sexual desire, because it supports romance within heterosexual interplay. The color red might have different effects in various situations depending on how they perceive it. For some, the color red could automatically be linked to failure. Others may see red …show more content…

The pupil is where light can enter the eye. The iris is in control of the amount of light that actually goes through. The light reaches the lens, which alters the shape of it so the eye can focus on it. Light reaches the retina, which consists of cones and rods. Colors are saw differently based on their implied meanings, which to various psychological functions. The cones are responsible for color. The color red would have such an effect on people’s perception of others based on their production of affect, behavior and cognition. A sociocultural theorist would explain this effect by indicating that the associations with the color red are normal. When a student sees a plethora of red marks on their paper, they automatically think they failed the assignment. Biological theorist would best explain this theory by saying the color red helps them survive or reproduce. A man may be attracted to a woman more because she is wearing red. This attractiveness could cause him to find his mate and eventually reproduce. A behavioral theorist would explain this effect by saying the color red provokes pleasure and avoids pain. A person can associate red with romance and

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