The Benefits of Green Building

13 Mar. 2014. McClendon, Emily. "Green Marketing: How It Works and When to Use It." Environmentalleader.com.

“The term ‘green jobs’ encompasses a number of fields, ranging from jobs that increase energy efficiency and reduce waste, to those that protect biological diversity and decrease dependency on polluting technologies” (Griswold). Green jobs cover a wide range of categories, which means that they can be used to improve many aspects of day-to-day life. The overall objective of creating green jobs is to bring a fundamental change to the thought process of consumers and producers on conservation problems (Griswold). If a substitute for energy and its management is not found, society will be run into the ground both environmentally and economically. This is detrimental to the economic survival of the United States.

After a while, she holds a cup of coffee with satisfaction since she not only saved money but also did something good for the environment for not using a disposable cup. This kind of "green marketing" promotion is common in Taiwan. Before talking about green trend or the awareness of environmental-friendliness, that gets popular around the world, let us begin with the definition of "green marketing". It widely covers various areas, such as manufacture and advertisement which are environment-friendly. "According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.

To address this problem, green architecture made its mark. Green Architecture is the practice of creating a structure which would benefit the environment and is ecologically responsible. It lessens the impact by using resources which are energy efficient, less harmful to the environmental health and human well-being. Not only is it advantageous to the environment, but it is also advantageous to the welfare of the society or the people itself. There are a variety of benefits because of green architecture taking effect.

People want to support companies with a conscious. According to the Salem Press Encyclopedia, the definition of green marketing is “The touting of the environmental benefits of a product, service, or company to bolster its image and encourage sales” (Jenkins and Kähler). With this in mind, corporations did some research and discovered that not only can green marketing help facilitate a positive brand identity, but it can also help reduce costs in the long run (Jenkins and Kähler). This new socially responsible idea seemed genius at the start, but now the trend has hit a wall. This hiatus is a result of lack of customer information about the actual effects of “green” products, confusion and overload in the marketplace regarding vague and un-standardized labels, and the failure of companies to clearly illustrate the added value of their “green” products or services.

Gravitz, A., (2009). Green America. Real Green Living. http://www.greenamerica.org/tools/print.cfm?pagee=/livinggreen/7fixex.cfm.

Construction waste management is the concept of reducing, reusing, recycling, and design in a way that uses the least amount of resources as possible and minimizing the amount of waste.Environmentally friendly construction will have a positive impact on the environment by reducing pollution, reducing waste, conserving energy, conserving water, and using eco-friendly building materials. Environmentally friendly construction will have a positive impact on the environment by reducing pollution in the environment. According to Sarah Bucci, green building will “Prevent the emission of 52.2 million tons of global warming pollution every year by 2030, the equivalent of taking over 9.2 million cars off the road” (parag. 6). Greenhouse emission is the release of gases into the atmosphere that are harmful to the environment.

The consumer will tend to only purchase environmentally-friendly or energy saving products. These include products that are made from natural ingredients, products that don’t cause pollution or products made from recycled materials. The rising trend of green marketing has a great impact on the STP process. This rising trend in green marketing will also result in reduced segment of potential consumers; it is reduced only to consumers who have adopted green or environmentally friendly values. • How Does Green Marketing Affect Segmentation The rising trend of green marketing has a great impact on the STP process.

Though there are some difficulties to setup green supply chain process in organization and sometimes sales become decrease but it is a long term relationship which is profitable for organization as well as environment too. Supply chain and environment both aim are sustainability and going green, provide polluted free environment in future and reduce wastage of resources and energy. Bio product and remanufacturing are now become important for save our future generation and environment.

Financial Benefits When we look at financial benefits, it is not only during construction but post-construction as well. Financial benefits provided by green buildings over conventional buildings include lower maintenance and operations costs, energy and water saving, productivity and reduced employee health costs. According to a study by Davis Langdon “Costing Green: A Comprehensive Cost Database and Budget Methodology”,( Morris P et al, 2004) a revelation was made that taking to consideration elements like climate, location and other variable factors between non-green buildings and green buildings, most green buildings resulted in little or no impact on the general budget. With all the requirements a green building has, which logically should have a huge impact on the budget turns out to not be the case. Operation and Maintenance Costs To determine the operational and maintenance costs of the green building in the long-run, a project life cycle cost an... ... middle of paper ... ...1.