In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective? There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing. While protecting our planet is a noble concept, its execution seems to be a little vague.
People want to support companies with a conscious. According to the Salem Press Encyclopedia, the definition of green marketing is “The touting of the environmental benefits of a product, service, or company to bolster its image and encourage sales” (Jenkins and Kähler). With this in mind, corporations did some research and discovered that not only can green marketing help facilitate a positive brand identity, but it can also help reduce costs in the long run (Jenkins and Kähler). This new socially responsible idea seemed genius at the start, but now the trend has hit a wall. This hiatus is a result of lack of customer information about the actual effects of “green” products, confusion and overload in the marketplace regarding vague and un-standardized labels, and the failure of companies to clearly illustrate the added value of their “green” products or services.
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Current construction of buildings and the environmental disadvantages that this entails has concerned many countries all over the world, making them seek alternatives ways to satisfy the growing demand for the production of fossil energy in a more efficient way. Besides other contributors, obtaining natural resources as materials to build any structure consume energy and has an impact in the environmental degradation. The development of green buildings is extremely important because it would decrease the release of gre... ... middle of paper ... ...design in different phases, for example, economically because it would dictates the total cost and the overall cost thought the years, and long-term efficiency and safety because with more details taken into consideration when designing and building the structure, the most effective results the building will have. Works Cited Huat, Ng Ban, and Zainal Abidin bin Akasah. "An Overview of Malaysia Green Technology Corporation Office Building: A Showcase Energy-Efficient Building Project in Malaysia."
As the cost for sustainable materials and products are on the decline, building green seems to be the most cost effective kind of design and construction. Looking specifically at green materials and their impact on the production of structures, it is evident that they are a prime choice for building material. The use of green materials should be promoted because they are better for the environment, more healthful for the consumer, and better for the economy. The use of green materials is better for the environment because they have a positive impact on the planet. Looking at our environment today we see a place that has been facing a massive climate change.
Can Jump-Start Its Economy by Taking the Lead in Green Energy.” McClatchy – Tribune News Service. 14 Feb. 2013: n.p. SIRS Issues Researcher. Web. 26 Feb. 2014.