Rhetorical Techniques Used In Wooden Skyscrapers, By Michael Green

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Wooden Skyscrapers Michael Green is an architect with a passion for designing skyscrapers globally. However, Michael possesses a unique interest in this industry which separates his work from the rest; Michael’s buildings are constructed with wood. Green’s thesis seems to be that wood is mother nature’s fingerprint, no two pieces are the same, and if you build it up properly it can create something so inspiring and beneficial. His talk is directed towards architects around the world, possibly even environmentalists who are exploring more sustainable ways of industrializing. In his TED talk Green successfully backs his thesis up by incorporating his family, examples, statistics, and counterarguments through the use of rhetorical appeals. …show more content…

He immediately introduced his grandfather and son as contributors to his beliefs, both of which inspired his passion regarding wood. His grandfather once told him that if a tree is cut down for human purposes it’s life must be honored by making that thing as beautiful as possible. His little boy taught him that something as simple as wood can be something possessing an incredible sense of inspiration if stacked tall enough. Green’s tone comes off as passionate and inspired in the sense that he genuinely believes in his topic, as well as bring confident in his knowledge. His ethos is backed up as he introduces himself as a globally known architect with offices in Vancouver and New York, already possessing buildings made of wood. The introduction as a whole gives the talk a sense of inspiration, knowledge, and respect to nature. As an environmentalist in the audience you’d be engulfed from these few minutes, with curiosity as to how “mother nature’s fingerprints” will be honored in building skyscrapers. As an architect you would be interest in this innovative, unique way of constructing such beautiful …show more content…

Green knew to confront this concern in his talk, he does so by discussing the reliability of the mass timber panels used in these buildings. As it’s hard to light a log on fire with one match, it’s equally as hard to light these specific panels on fire. Even so, if the panels do go up in flames Green reassures the audience that they burn quite predictably. Fire safety signs would be relatively easy to make to ensure these buildings are as safe as those made of concrete and steel. Green continues to prove his credibility when he confronts the issues of deforestation. According to his statistics eighteen percent of greenhouse gas emissions are a result of deforestation, luckily engineers have made models for sustainable forestry. These allow architects and engineers to recognize those trees appropriate for the buildings and how to properly cut them down. He introduces the fact that every thirteen minutes the U.S grows enough trees to make a twenty story building, which will sequester 3,100 tons of carbon dioxide. As opposed to steel and concrete buildings which emit 1,200 tons of carbon dioxide, this statistic proves the net difference of 4,300 tons. Green puts this in perspective when he states that it’s equal to removing nine hundred cars from the road in a year time

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