Thank you, Mom In our lives, there has been a mother figure that has loved, supported, and shaped us into who we are today. My mom’s name is Jennifer and without her, I would not be here writing this rhetorical analysis. This commercial effectively used ethos, pathos, and logos to convince the audience that a Mom’s support is strong than bias and that is all they need to succeed in fulfilling their dreams. In the commercial, Proctor & Gamble, “The Family Company” effectively addressed the negative bias in Olympic sports today and how the athletes can overcome them with the help of the support from their moms. Background/Context On November 17, 2017, P&G released the first commercial of their “Thank You, Mom” campaign (P&G,2017). Saying thank …show more content…
Figure 1, shows how P&G products are spread out throughout the commercial in the background of each athlete’s situation. Also, this can make people think: “well if her daughter/son is an Olympic athlete and she used those products I should too because I want my kid to become a great athlete”. While this is not the main focus of the commercial they are still advertising their products in effective ways. P&G is known as “the family company” so using the “Thank you, Mom” commercial without saying it they can reinforce this thought in the audience. On P&G’s #LoveOverBias website (n.d.) it states “Our brands have been touching and improving lives for 180 years and being a force for good is ingrained in who we are as a company (#LoveOverBias, n.d.). Throughout the commercial, P&G chose a song that would go along with the mood of the commercial making it heart wrenching and powerful which helped get their point across. The song was logically chosen because P&G would not want a song by Metallica playing throughout the commercially that was supposed to be sweet and meaningful. At the end of the commercial, P&G added their most popular brand’s logos. Those brands just happen to be Pampers, Tide, Head & Shoulders, Bounty and ended with the P&G logo. All of the specific brands that were shown at the end of the commercial were brands that are also popular across families so adding the logos at the end reminded the …show more content…
In a child’s life, the relationship with their mother is often one of the first relationships they have with another human, making the relationship between a mother and child a special one. In a developmental psychology journal, psychologist’s Melanie Mallers, Shevaun Neupert, Susan Charles and David Almeida state “mothers may play a stronger role for shaping overall safety and emotional health of a child” (Mallers, M.H., Neupert, S.D., Charles, S.T. & Almeida, D.M., 2010, p.1). So, when a mom supports a child, the child will believe they are good enough and strong enough to overcome their bias just from her support. In a USA Today article, mothers explain what it takes to raise an Olympic athlete from their point of view, the hardships and triumphs they saw their child accomplish through the process (How to Raise, 2018). Maria Corazon Crain, the mom of Aaron Tran the Olympic short-track speed skater, stated in an interview with USA Today “I would tell other parents to stay behind their kids and support them 100%. Take them to the practices, stay and watch their practices, and go to all their competitions. Just be there for them all the time” (How to Raise, 2018). These sports are highly competitive and at times it can be very overwhelming and having a supporter that’s always there supporting them is important for the child. In an article by Isabel Fattal, she interviewed Karen Crouse who
“It takes someone strong to make someone strong.” The Procter and Gamble Company, better known as P&G, proves just that in one of their most recent commercials, “Thank You, Mom”. P&G manufactures household, personal, and laundry cleaning products all over the world. With that being said, nearly 100 days before the 2016 Olympic games in Rio, P&G released yet another heartwarming commercial thanking moms for all they do. In this commercial, P&G uses, pathos, tone in music, and ethos to capture their audience’s attention and effectively promote their brand.
The commercial begins by showing a man, in his apartment, speaking to his wife on the phone. From the decor of the apartment, it is clear that the man has been preparing for children to live there. While on the phone, the man exchanges, “miss you, love you, see you tomorrow” with his wife. The audience instantly empathizes with the man, without any use of brand or product placement. Following the conversation with his wife, the man is seen at a clothing store, purchasing winter jackets for, what can be assumed as, his family. The man places all of the winter clothing into bags and is next seen at the airport, awaiting the arrival of his family. Prior to their arrival, the man passes a Tim Hortons and purchases 2 coffees. This is the first instance, at the :40 second mark, that we come to notice the brand. The subtleness of the mans interaction with Tim H...
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This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
The discrepancies in media coverage in coverage of female and children athletics have large gaps, but are gaining momentum in sharing equality. Major athletic leagues such as the NBA and FIFA World Cup have wide gaps in marketing and ratings for their male and female athletes. Children are future athletes and superstars, but as funding and coverage in athletics catering to the males, women are breaking the barriers to be in the spotlight of sport. Both gender contribute equally to athletics, and challenge the each other to accept new ideas and change. The sports world that has a single gender dominating the media is unjust. Society does not want to bored, we need change in sports entertainment to cater to all. Not all parents and teachers are available to educate our children about the concepts of sharing and teamwork, our children are growing up learning key concepts through media. I will discuss these concepts and how they intertwine.
The victories of the Olympians shown in the commercial indicates that no one come across success just by hoping for it. You need the strength of mind and body to struggle and work hard to reach your fullest potential. You also need the sponsor of others, in this case, moms, to help you set the right attitude and drive towards success. P&G reveals the importance of hard working and how they work hard every day to make quality products and services that improve people’s lives. One theme carried through the entire video was a nonviable language—failing. The whining babies, the crying children, the falling kids and so on. But they considered failure as stepping stone and never given up. P&G also thinks of its failures as gifts and parts of its growth and development. The real connection between P&G and the Olympics is moms. Behind Olympic athletes, there is the loving support of dedicated moms who are out there putting all their efforts for their child. Procter & Gamble celebrates the role of mothers played in the careers of several of the Olympics stars. With heavy emotional music and spare use of language, this campaign has a significant impact conveying love for the mother, fulfillment for the athlete and self-reflection for everyone. “P&G, Proud Sponsor of Moms”, P&G is in the business of helping and honoring
The term ethos describes an appeal to credibility or character. They do a great job establishing credibility because the athletes are seen performing with the drink, which in turn, would persuade viewers to believe that if they drink Gatorade that they will perform at the same level. The people in the commercial are able to directly link their greatest successes and failures to Gatorade by making it seem that it was a major part of their success. This helps build the credibility of all of the athletes in the ad because everyone wants to be able to believe that people like these athletes would know most about the energy drinks that fuel them in live games. Since Gatorade is able to build this seemingly credible source because of who vouches for them, they have been able to spread their product across the nation while building their energy drink
A parent putting his/her child in sports gives the child something to do and keeps them fit. Parents also put their child in a sport hoping that he/she will get success out of it “Eager to nurture the next A-Rod or Michelle Kwan, parents enroll their 5- or 6-year-olds in a competitive sports league or program” (Stenson). While not all parents are pushing for future Olympians, the fight for a sports college scholarship is competitive and parents may feel that their child will have a better chance of gaining one if he/she starts competitive sports early. Parents push their children to succeed, and children—not wanting to disappoint their parents—push themselves, sometimes harder than they should. If done right, pushing a child into sports can have a positive effect on the child’s interaction with other children while teaching them commitment and healthy competition.
These days, there is too much pressure on children who participate in organized sports because of the unnecessary parental involvement they experience. A growing concern amongst those involved in youth sports is that certain aspects of parental involvement become detrimental to the development and experiences of young athletes. Early emphasis on winning, making money, and the disruption of education can exceedingly affect ones desire to further participate in a sport later on in his/her life.
Procter and Gamble has produced one of the most successful and award winning advertising campaigns in history. The effective video marketing of “Thank You Mom” created powerful emotions in viewers, which resulted in increased market share for the organization. Procter and Gamble research revealed that women, once become mothers, had increased appreciation for their own mothers, specifically 48% with appreciation for empathy and 52% with appreciation for her emotional strength (Procter and Gamble 2016 Fiscal Highlights). What has made the campaign the most effective is the elements of continuing stories, videos marketed on social media, and strong emotional connection with the target audience of household mothers. By updating the basic ideas
Millions of children worldwide participate in a multitude of sports, either in school or outside of school. As they grow older, they get better, but some of them stop playing. We have discussed that the best and sometimes oldest of the kids (in their age groups) are given more chances and more opportunities, as well as better coaching. This results in them gaining more experience and practice. Ultimately, some of them end up being national or world-class athletes competing and representing their country. In order for that to happen, they have to be recognized as talented and be presented with a chance to become great.
Many parents put their children into sports for the wrong reason. They try to live their past dreams of sports glory through their kid. They can push and dem...