Target Consumer Habits

“Target Provides a Surprise” is mostly about the consumer’s shopping habits. Every time you go shopping at the store, the retailers will ask you to share intimate details about your buying’s habits. Afterward, the retailers will analyze and collect your personal information to figure out things you like, need, advertise and provide incentive to you. Target is one of the stores like that; it sells everything because Target wants to satisfy its customers. It is tough to change customers’ shopping habit, but a person’s life will be changed in the period of time. The significant of these periods is the childbirth. Customers will be changed their old shopping habits and they will be added new items in their buying habits. Therefore, Target will

Because Target just wants to study what its customers like, need, and want so it can be provide and sell “everything from milk to stuffed animals to lawn furniture to electronics”. Furthermore, Target makes a way to convince its customers that it is the only store the customers really need for their buying habits. Therefore, Target’s data collection is a best way to track what the customers may be buying the most and what items have been purchasing the most so it can be advertised the items to its customers. On the other hand, it helps Target increasing in business and gains more customers in the future.
2. Are Target’s data collection and analysis ethical? Why or why not? Support your answer. Target’s data collection and analysis are not ethical, because Target links demographic information to customers Guest ID such as age, address, salary, credit card, and etc.… Not only that, Target is easy to buy more data about customer’s ethnicity, job, been divorced or been married, and a lot of data that customers are not want to reveal. Therefore, Target falls into privacy issues when collecting and storing information of customers.
3. Apply the general framework for ethical decision making to Target’s data collection and