Swot Analysis Of Target Corporation

990 Words2 Pages
bulb-icon

Recommended: Target corporation marketing strategy

1. Target Corporation is an American retailing company; the second- largest discount retailer next to Wal-Mart. The Target Corporation was founded in 1902 by John Dayton in Minneapolis, Minnesota. The founder of Target, opened a store located in Roseville, Minnesota in 1692 known as Dayton Dry Goods Company and has since grown becoming the leading division of Dayton Hudson Corporation, the company that later changed their name to Target Corporation in 2000. From 1692 until today, Target has expanded tremendously, having stores throughout the US, Canada and Australia. Now a day, Target Corporation has 1,797 retail stores in the United States and 127 stores in Canada, with 40 distribution centers throughout the US and Canada, totaling 361,000 team members worldwide. Their mission is to make Target the favored shopping destination for their guests by satisfying their mission statement of “Expect More. Pay Less.”
2. It is safe to say that all companies have their strengths and weaknesses; if a company is prosperous, most likely the strengths overshadow the weaknesses. Target is a very innovative retail store that focuses on great customer service, a swift checkout, clean stores, and in stock merchandise. Target to many, is an expedient one stop shop, having everything from electronics, clothing, to groceries. Target also offers big name brands, such as Xhilaration, Massimo Supply Co., and Champion while still maintaining their guarantee of low prices. Target’s Bull’s–eye logo is recognized by 97% of people, being one of the most well known brands through the United States. One of the failures of Target happens to be their mission statement of “expect more pay less”. Unfortunately this statement is not true because Target’s biggest...

... middle of paper ...

...t Target for better quality products at a higher price for the sole reason that I know that they will last compared to buying a low price item with bad quality at Wal-Mart. The only suggestion that I have for Target would be to figure out some way to target all individuals no matter their income level because I think the main reason why some people shop at Wal-Mart is because they cant afford the same product at a higher price. Target should stress that when you buy a better quality product for more money, that they will actually save money in the long run.

http://en.wikipedia.org/wiki/Target_Corporation

http://pressroom.target.com/corporate

https://corporate.target.com/about

http://www.infobarrel.com/Target_Case_Study:_Emerging_Through_the_Challenges_of_the_Future

http://community.mis.temple.edu/dkreider/files/2011/04/Targets-Current-Situtation.pdf

Show More
Related

  • Target's Competitive Strategy Of Target

    729 Words  | 2 Pages

    Target has many competitors in the market, and the level of competition is highly intense. Some of its main rivals are Wal-Mart stores, Home Depot and Costco Wholesale Corp. All of them produce similar products as well as offer almost the same services to their consumers. Naturally, the organization would need a strategy that helps it to stand out and to distinguish it from its competitors, thus, Target 's positioning was based on more than just pricing; it combined quality and style. This was the differentiation strategy that have always been applied since the launch of the organization.

    Read More

  • Target Corporation Case Study Financial Management

    657 Words  | 2 Pages

    For the most part, Target Corporation’s performance is positive and has been consistently growing in sales. The company has increased its stock value through additional sales resulting from a deliberate

    Read More

  • Sam's Club

    559 Words  | 2 Pages

    Target has 1,799 stores, and its annual revenue was more than $71 billion in 2014. Considering that Target operates only in the United States, the company’s total income does not seem too low. Like Walmart, Target is open to all customers without membership, and its products are similar to Walmart’s products. For example, both companies sell household essentials, pharmaceuticals, personal care items, cleaning and paper products, apparel, accessories, sporting goods, electronics, and food items, along with furniture and other products. Instead of offering membership discounts, Target offers REDcard debit and credit cards, which provide consumers with a 5% discount on purchases. Since Target utilizes e-commerce for sales of its goods, delivering products worldwide can be highly beneficial for the company’s

    Read More

  • Stock Analysis of Target Corporation

    1001 Words  | 3 Pages

    Target, the nation's #2 discount chain, now operates more than 1,500 Target and Super Target stores in 47 states, as well as an online business called Target.com. Target and its larger grocery-carrying stores, Super Target, have carved out a niche by offering more upscale, fashion-forward merchandise than rivals Wal-Mart and Kmart. After years of struggling to turn around its Marshall Fields and Mervyns departments stores divisions, the discounter sold them both in 2004. Target also owns apparel supplier The Associated Merchandising Corp. and issues Target Visa and its proprietary Target Card (www.Answers.com/topic/target-corporation).

    Read More

  • Target Corporation: Report On Long-Term Financing Policy And Capital Structure

    1647 Words  | 4 Pages

    According to www.targetcorp.com, Target is an upscale discount retail chain that sells quality products at attractive prices, and prides itself on clean, spacious, and guest-friendly stores. Target is the second largest "general merchandise" retailer (behind Wal-Mart); selling almost anything one would need to complete the "one stop shop", especially with the addition of the SuperTarget stores. The first Target opened in Roseville, Minnesota in 1962. Since then, 1,330 stores located in forty-seven different states, which includes the 141 SuperTarget stores, have opened nationwide. Target also has twenty-two distribution centers located in nineteen states. In addition to the vast number of store locations, Target also has other businesses that include: Target.com, Target Financial Services, Associated Merchandising Corporation, and Target commercial Interiors. Through all the key businesses, Target employs nearly 300,000 people from diverse backgrounds. The current Chairman and CEO of Target is Bob Ulrich.

    Read More

  • Target's Company Culture Essay

    610 Words  | 2 Pages

    Target is also a company that is built on ethics. With integrity instilled in all of their team members, everyone helps to uphold Target’s great reputation and maintain their morals of honesty and family. Another big part of Target’s company culture is their focus on community service. After working for Target, one is truly able to understand the meaning of giving back. At Target, team members dedicate their volunteer hours to work with schools, nonprofit organizations, charities etc. to make a difference in the world.

    Read More

  • Target Pregnancy Predictor

    1226 Words  | 3 Pages

    Target’s collection and possible sale of private information could go against basic principles of confidentiality since people trust that they are not revealing information that is confidential. One expects that their personal information is protected and not just provided to anyone who is willing to pay for it. At the same time, people expect Target not to be buying influence ...

    Read More

  • Target Corporation - What Makes Them Great

    1425 Words  | 3 Pages

    Founded in 1962 by George Dayton of the Dayton Corporation, the first store was opened in Roseville, Minnesota, and served as the prototype for all Target stores opened since then and changed how consumers thought about discount shopping.1 Each store was designed with the customer in mind; the founders of Target realized that the appeal of clean, organized, and well-designed stores would set them apart from all others in the industry. In every store, related departments are conveniently placed next to each other. In 2000 the company was renamed the Target Corporation and now has over 1300 stores in 47 states, including more than 140 SuperTarget stores, as well as a consumer-friendly website. Many stores now have a pharmacy and Club Wedd and Target Baby gift registries. SuperTarget stores even have a separate side devoted to groceries. The corporation also offers the Target Visa Credit Card and the Target REDcard, which is a credit card that can only be used in Target stores or through the website.

    Read More

  • The Brand Personality of Target Corporation

    1039 Words  | 3 Pages

    1. The Discount Department Store. Target prefers to be called as the latter instead of just department store. Expect more, pay less. With this tagline, the customers expect to purchase more items and pay the least amount possible. Not like other retail industries like its competitor Kmart and Wal-Mart, Target maintains retail value in terms of product offerings. They are known in their designer’s items in clothes, exclusive beauty products, categorized and functional goods, and seasonal offerings. It also sells the greatest number of gift cards among its rival business.

    Read More

  • Target Corporation Competitive Analysis Essay

    1800 Words  | 4 Pages

    Target Corporation has indicated a significant increase in the number of years it has been operational. The company experienced important changes in growth when it transformed from a regional store to a national retailer.

    Read More

  • Swot Analysis Target: SWOT Analysis Of Target

    801 Words  | 2 Pages

    Target has not changed its business model to adapt to the modern-day changes in the retail business. Compared to its rivals, Walmart is planning to open more than 200 small stores as compared to just eight small stores within a year.

    Read More

  • Target's Value Chain

    856 Words  | 2 Pages

    The main one is the established and loved brand name that is well liked by customers. Along with this, Target has the perception of being a fun place to shop that comes with an experience. Unlike Wal-Mart, Target has the ability to position themselves as a middle class, hip and more fashionable store to shoppers of this generation (Target Corporation SWOT Analysis, n.d.). Target’s weaknesses include tis business model based on supercenters and other big box stores which make it more difficult for them to reach shoppers who appreciate the smaller convenient stores. Along with this, they have been unable to change their business model to adapting times (Target Corporation SWOT Analysis, n.d.).

    Read More

  • Target: The Largest Data Breach/Attack

    1217 Words  | 3 Pages

    In December 2013, Target was attacked by a cyber-attack due to a data breach. Target is a widely known retailer that has millions of consumers flocking every day to the retailer to partake in the stores wonders. The Target Data Breach is now known as the largest data breach/attack surpassing the TJX data breach in 2007. “The second-biggest attack struck TJX Companies, the parent company of TJMaxx and Marshall’s, which said in 2007 that about 45 million credit cards and debit cards had been compromised.” (Timberg, Yang, & Tsukayama, 2013) The data breach occurred to Target was a strong swift kick to the guts to not only the retailer/corporation, but to employees and consumers. The December 2013 data breach, exposed Target in a way that many would not expect to see and happen to any major retailer/corporation.

    Read More

  • Walmart And Target Case Study

    1002 Words  | 3 Pages

    On the Target website, it is stated that their mission is to, ”…fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise” (Target Corp). It has 1,799 stores in the United States alone and has locations in India. In 2014, they made $72.6 Billion. Similar to Wal-Mart, Target sells household essentials, apparel, groceries, pet supplies. health, beauty items, home furnishing, entertainment, and electronics. Both also have their own branded items to sell at a lower price than the commercial brands, and each corporation also has a

    Read More

  • Summary Of Target Corporation Capital Structure

    1753 Words  | 4 Pages

    Target Corporation was founded in 1902 and is headquartered in Minneapolis, Minnesota. It sells its products through its stores and digital channels, including Target.com, and presently operates 1,826 stores. This report will focus on the capital structure of Target Corporation, discuss Target's most recent short-term and long-term financing decisions, give an analysis of the economic, business, and competitive background in which they operate, discuss Target's international investment and financing opportunities, review Modigliani and Miller’s capital structure theory as it relates to Target Corporation, and finally offer possible outcomes that would optimize Target's financial policy and capital

    Read More

More about Swot Analysis Of Target Corporation

Open Document