India traditionally been a country where most of retailing is done by the unorganised sector. But in the past few years the scenario is changing rapidly with organised retail growing rapidly. Retail as an industry includes department Stores, discount Stores, clothing Stores, specialty retailers, convenience stores, grocery stores, drug stores, home furnishing retailers, auto Retailers, Direct sales catalog and mail order companies.
Reliance Retail is the largest retailer in India by revenue. It has a large number of subsidiaries under it. Reliance Fresh is one of the subsidiaries under it. It has the largest fruits and vegetables and dairy products section in the country. It also keeps other food, grocery and household items in its store.
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Reliance also has its private label brands in all its segments. The private label brands are available under the name Reliance Value, Reliance Fresh, Dairy Pure, Dairy Fresh and Masti Oye. Around 35-40 % of store sales are contributed by private label brands. Store location plays an important role while setting up store. Also the pricing plays a very important role in sales of a store. Shelf space, positioning, promotions play a vital role in selling of the products. Reliance Retail carries out a number of activities for increasing its sales. There are a number of promotional events which are carried out from time to time to increase the sales. The sales of typical Reliance Fresh store varies between 1 to 4 lakhs per day. Wednesday, Saturday and Sunday are the days when sales are much higher than the other days. Also, store ambience plays a great role in creating customer satisfaction and driving …show more content…
Now the retailers are moving onto improving the quality of the product instead of traditionally playing the price card. However, they still suffer from poor quality perceptions. Previous research papers have been not able to establish any relationship between quality and selling of private label products. The research paper deals in examining and improving the perceptions related to quality of private label products in the market. The paper also studies the impact on the perception of the consumer when other information is available regarding the . The paper proposes extrinsic high scope cues – in form of manufacturer’s name and public quality label – to improve the quality perceptions of private label brands. Furthermore, the quality of product and the private label may be correlated, consequently influencing the purchase
Hobby Lobby Stores, Inc., formerly called Hobby Lobby Creative Centers and is a private for-profit, closely held corporation which owns a chain of American arts and craft stores that are managed by corporate employees. The company headquarters is in Oklahoma City, Oklahoma.
American Eagle Outfitters (AEO) differentiates from its competitors because it’s a leading global specialty retailer offering latest trends that are high-quality and affordable. The source of competitive advantage is the quality of their clothes and their environmentally friendly fabrics. American Eagle Outfitters is a high-quality and inexpensive brand of their two competitors Aéropostal and Abercrombie and Fitch. AEO centers in every category of purchaser such as kids, tweens, teens, and adults. American Eagle Outfitters has further stores open globally and their product line is more assorted than its competitors and its name brand and logo is known world-wide.
Abstract: This paper will address the needs for demonstration of proficiency in information research, while understanding the workplace, competiveness and business communication. Included in this paper is the following: Abercrombie’s mission, the current strategic plan the company uses, the firms culture, organization, and SWOT analysis. This paper will also focus on an analysis of the company “Abercrombie and Fitch” and the major issue facing the company.
Strengths Quality name brand products at low prices. This is the cornerstone of the Costco business model and one of the biggest drivers of its success. Costco has built an identity based on this strength. Fast inventory turnover and High sales volume This is a key strength that directly relates back to the first strength. Fast turnover means they are collecting on their purchases often before payment is due, cutting borrowing costs and further reducing prices.
The JCPenney company is into a perfect competition market. A perfect competition is defined as a high number of firms competing against each other selling identical products. It is also due of the fact that there is a free entry and exit to the market and the information about their products is well known. JCPenney is competing against every little retailer in America but have lately found itself competing against a more upscale competition against companies like Macy’s, Kohl’s, Target, Sears and Wal-Mart. In 2016 JCPenney has done very well against its competitors on a revenue basis. They have a revenue growth increase of 1.5% year on year, which is above their competitors averaging a revenue growth of 1.09%. They also have a small 7.8% market share competed to their primarily competitors, Macy’s with 17% market share and Kohl’s with a 14.1%. They also have a 1.7% higher that competitor like Target in their current ratio. A strong positive current ratio means that they are in a strong financial position.
Control systems – Costco has an Enterprise Facility Information management system, each Costco is connected to corporate, the EFIM provides real-time information, management of control systems (like energy), and an inventory management system that allows suppliers to monitor their own stock levels at any Costco. The EFIM reduces costs related to energy consumption, maintenance, and contracted services
Place: They opened discount factory outlet stores in rural areas and retail stores in urban shopping center. By selling different kind of product in different places help them to meet the different need of the customers. On the other hand, they also sell their product online, where customer can purchase their product at anywhere and anytime. All this make them be able to maximize their gain.
The concept of Supermarkets is not new to Indian consumers. In the past few years there has been a significant rise in the number of supermarkets, especially in the metropolitans. Supermarkets in India, houses varied shops selling different types of essential commodities along with luxury items. These Supermarkets are mainly concentrated in urban areas or semi-urban areas. Supermarkets operating in India typically have a heterogeneous mixture of large and small individual retailers. Most of these Supermarkets sell branded products of both, domestic and international manufacturers. Supermarkets of India offer products with different price bands for each and every sections of urban society. All these supermarkets claim to work on the principle that “the consumers must have the freedom of choice”. The customer is supposed to feel daunted-bewildered, at the large number of choices that he is offered. It is no wonder that most of these supermarkets look the same. Breathtaking amount of research have gone into designing these places. A customer is forced to go past thousands of other products in order to search for what he needs. The concern of the supermarkets in to increase their sales and in order to do so they manipulate the customers and their purchasing prowess into making them purchase items that they want to sell. This is where Point-of-Purchase advertising comes into effect. Point-of-purchase advertising or P-O-P is a generic term for display units (e.g. retail display stands, showcases, interactive displays, literature dispensers, poster holders, sign holders etc.) used to merchandise specific goods and services, or as a vehicle for presenting point-of-sale advertising such as printed leaflets, posters, or audio-visual media. ...
The biggest strength for Costco is the high quality products in competitive prices. Costco customers do not hesitate to buy unfamiliar brands because of the positive image of the company. Best quality in best prices is one of the attribute that brings Costco customers back to the warehouse. This has allowed the company to grow its market share and increased its customers.
Not only does the company have six potential alternatives, but the firm also has several uncertainties if it enters into the India market space. The magnitude and timing of the firm’s retail competitors may be unclear. Competitors could aggressively advertise their current products or extend product lines if the market appears to...
The term 'food retailers' is becoming ever more inappropriate as the operators of the largest stores increase their non-food offer. But food remains the core of the offer and the main reason that people visit the stores.
Whole Foods Market, which is in the Grocery Store and Health Food Store industry, is one of America’s most prominent organic grocery store on the market. The supermarket chain has established a competitive advantage amongst other grocery stores, as it assures consumers that all foods are free of preservative, additive, and pesticides. The grocery store has gained such a profitable following, that it Amazon acquired it in August 2017, boosting Whole Foods Market’s digital and physical competitive advantage. In fact, most researchers have concluded that such an acquisition may eliminate any opportunity for other grocery store chains to compete against Whole Foods Market (Formichelli, 2017). Whole Foods Market’s key to success
Introduction India is the world’s second most populated country with over 1.2 billion people. Since its independence from British rule in 1947, the country has been more or less a stable democracy. Until 1991, Indian governments imposed economic austerity and its markets were comparatively closed to the world. Economic reforms in 1991 brought about a change which made India an attractive and huge market for multinational corporations from all over the world (Joshi 8). Retail industry within a globalized world is one of the most thriving and profitable sectors.
India is a nation that is on the move towards becoming one of the leaders in the global economy. While the country still has a long way to go, it is making significant strides towards competition with nations such as the United States and England. Indian leaders have been moving towards "a five-point agenda that includes improving the investment climate; developing a comprehensive WTO strategy; reforming agriculture, food processing, and small-scale industry; eliminating red tape; and instituting better corporate governance" (Cateora & Graham p. 56, 2007). These steps are geared to begin India's transformation from a third world nation into a global economic leader. The current marketing environment in India is in transition, with both similarities and differences in comparison to the marketing environment in the US.
The article discusses how the international fast food chains once blazed the trail in India when they arrived about “15 years ago” (Rana). During this time, the big global brands such as Domino’s Pizza, McDonald’s, and Yum Brands that includes Pizza Hut and KFC built too many stores due to the anticipation of a larger growth. Now, the market growth has slowed for these original global brands in India. Growth is sluggish because