Swot Analysis For Jet Blue

Jet Blue’s target market focuses on a large social group known as the “Middleburbs”, which includes a mix of homeowners and renters as well as high school graduates and college alums. With good jobs and money on hand, the members of Middleburbs tend to have plenty of discretionary income to experience nightlife and casual-dining restaurants, shop at midscale department stores, and travel across the United States and Canada. However, Jet Blue more importantly is focusing in on the segment within the Middleburbs known as the “Blue-Chip Blues”. Blue-Chip Blues is known as a comfortable lifestyle for ethnically-diverse, young, sprawling families with well-paying blue-collar and service jobs. The segment's aging neighborhoods feature compact, modestly

The company price for an all–inclusive packet has been placed at a higher rate than the competition with a beginning price of $6,000 ranging to $18,000 for a family of four staying at a Disney resort for 5 days and 6 nights. Various airline companies offer similar vacation packets for $4,000-$5,500 but without the added benefits JetBlue provides. Resembling our reservation style that also gives guests the freedom to dictate what they want in their vacation from a standard room to the presidential suite and beyond but don’t offer any form of family style seating areas or resting room with in Disneyworld and the airport. Due to the fact that our product offers an exclusive family seating area of the airplane the company implemented a skimming strategy. Individuals are motivated to spend up to $1,000 extra to have a piece of mind and avoid the stress that derives of flying with children. Value based pricing tactics additionally offers the company a prospect to give the guest not only a great product, but a pronominal experience that will lead to many magical moments that are made possible in this one of a kind vacation packet. Seasonal promotions would be in place during the months of March and April for

We want this vacation to run as smoothly as possible starting the first step, reservations. Families will be able to create their own personalized reservation on an online website from JetBlue, this webpage will contain all the different flight times, various Disney hotels to choose from, Disney Park passes, and other amenities. As for parents who aren’t as tech savvy, they will have the opportunity to speak with a sales rep that will guide them through all reservations that need to be made. Our distribution would be direct channel with the customer when the transaction happens online. However, we’d have an agent channel when the reservation process occurs in