JB Hi-Fi Swot Analysis

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INTRODUCTION
Organisation’s History
JB Hi-fi is one of the most successful Australian and New Zealand retailers of consumer goods, which sells Video games, Ultra HD Blu-rays, Blu-rays, DVDs, CDs, electronics/hardware, electrical home appliances, mobile phones and so many Telstra services as well. The company has its Head office at Chadstone Shopping centre in Melbourne. It has 184 stores in the different states of Australia and most of them are in South-East Australia and also 15 stores operating in New Zealand as of 7 June,2016.
JB Hi-fi was started by John Barbuto in 1974 in one of the suburbs of Melbourne named as Keilor East. Barbuto had one simple philosophy to deliver a specialist range of Hi-Fi and recorded music at Australia's lowest …show more content…

JB Hi-Fi is also the largest of games, recorded music, DVD music + Blu-Ray, movies and TV shows, all at cheap prices. Everything offered is available in stores as well as online which also adds up a helpful and attractive feature for the customers. They provide all the world’s leading best brands, huge range, cheapest prices, convenient locations, but most importantly genuine personal service from their well experienced and specialist staff.
The Group which includes both the JB Hi-Fi and The Good Guys businesses, sells a range of products such as electronics including computers, televisions, so many audio and video equipment, cameras etc. Even they offer telecommunication products and information technology services to their large group of consumers. It holds a significant market share for many of its products. The company has really achieved an appreciable growth rate which is the result of the combination of good services and products provided by both the companies specially for the period 28 November 2016 to 30 June

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