Sustainable Fashion Case Study

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Recommended: Ethical issues in the fashion industry

To: Investment Committee of H&M
From: Lihander de Koker
Subject:
Date: cc: -Sustainable fashion is an approach to fashion that maximizes benefits to people, and minimizes the impact on the environment. The social and environmental aspects of sustainability are inherently linked. It’s very important to minimize and avoid the impact of the fashion industry on the environment. There are a lot of individuals working within fast fashion retailers, championing more sustainable practices, amongst smaller business pioneers. Fast fashion insiders have a tough and difficult challenge, because the commercial drivers of the businesses that work within are in conflict with the reducing environment impact.(Lejeune, 2016). Fast fashion has a big and negative impact on the environment and community. …show more content…

Since 2013, H&M has been operating a massive sorting and recycling facility in Wolfen which is a town outside of Berlin. The plant takes in 14 metric tons per day of unwanted clothes gathered from H&M’s recycling bins throughout Europe, then sorts them based on 350 different criteria to determine whether they can be sold, reused, or fully recycled. H&M’s sustainable business expert is to create a closed loop for textiles where clothes that are no longer wanted can be turned into new and improved clothes (Christian, 2016).
H&M provides and offers a lot of different sustainable fashion products such as pieces and tops. H&M want to lead an example by making fashion sustainable and sustainability fashionable. H&M is aiming to only use recycled or other sustainably sourced materials in all of their products by 2030. H&M is known to be the biggest user of cotton globally which is certified by the Better Cotton Iniative. H&M is very sustainable and aims to protect and to avoid affecting the environment and its

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