Fast Fashion Essay

996 Words4 Pages
Andrew S. Kim World Making Mateusz Pawel Halawa Final Paper Fast Fashion Problems And Sustainable Solution for Fashion Fast fashion is a term used by fashion retailers to express that designs move from runway quickly in order to capture current fashion trends. Fast fashion clothing collections are based on the most recent fashion trends from both fall and spring fashion week. This fast fashion strategy is currently used by well-known brands such as H&M, Zara, Top shop and many other brands. Fast fashion allows consumers to take advantage of current clothing styles at a lower price because fast fashion trends are designed and manufactured quickly and cheaply. However convenient aspect of fast fashion has been leading to promote consumerism since clothing had become unfashionable and not wearable quickly. Also a lot of these garments are made of unsustainable fabrics, which is a huge threat to our ecosystem. Solution for problems in fast fashion is needed. It is certain that people are getting more used to wasting products that are still reliable to use and, especially in fashion, not that many people are aware of the concept of sustainability. Although concept of recycling paper, plastic and glass has now spread a cross the states, people still doesn’t know how to recycle or reuse their clothing. “65 pounds of clothing and textiles a year are improperly discarded and only an eight of that goes to charities for reuse [1].” This indicates how unaware people are when it comes to taking care of their garments. Or rather, the way in which fast fashion industry promotes the value of cloth is very low, and it is because the fashion industry wants people to get rid of their clothing as soon as possible in order to sell their new colle... ... middle of paper ... ...uided towards organizations and consumers towards a common goal, which is to create a sustainable society, starting with fashion. “We quietly accept that people are important, and quickly move onto discussions of how to do things with, for and to people”[4]. Although changing the system it self will take enormous efforts and time, it is important to execute the process one by one by accepting the problems to creative solutions. 1. "'Fast Clothes' Versus 'Green Clothes'" By Elisabeth Rosenthal. An article from The New York Times. 2. Waste Couture: Environmental Impact of the Clothing Industry. From Environmental Health Perspective, Volume 115, Number 9. 3. Simians, Cyborgs, and Woman: The Reinvention of Nature. Haraway, Donna J. Routledge. Florence, KY, USA 4. Zoontechnica: Questioning the Centre of Human-centered Design. Ian Hargraves and Nassim Jafarinaimi
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