The Sustainability Of The Environment

In recent times, the practice of sustainability has heightened due to the overall condition of the world’s environment. The concept of sustainability is said to had found its roots from the Brundtland Report of 1987 (Hagedorn & Lütteken, 1999). The initial concept of sustainability slightly differs from its original motive. Initially, sustainability was established to promote environmental and agricultural awareness and to advise individuals of more efficient ways to save the environment. However, over the progression of years, the concept of sustainability has evolved into a more socio-economic approach (Hagedorn & Lütteken, 1999). Sustainability has become an everlasting subject for economists due to its emphasis on resources. Over recent years, many economists have contributed writings and art work to produce awareness. A well-known example that captured the attention of global public policy is a report called the Club Rome. This correspondence alleges that many natural resources will be exhausted in one to two generations (Farrington & Kuhlman, 2010). Since the initial publication in regards to sustainability was introduced, there are factors beyond the environment that have been implemented within this concept. Sustainable development may be considered as the new term for the origin of sustainability. It may often be used by businesses, policy makers, economists and theorists. Today,

It is used by public relations agents to launch for substantive roles with organizations (Edwards, 2011). Many assume that public relations’ key role for organizations and sustainable, is to maintain their reputations. However, public relations assist and maintain a more pivotal role. Companies often use public relations specialists to assist them with implementing and presenting internal changes to the public. Essentially, public relations is used as an agent for change in corporate sustainability (Last,