Summary Of Understanding Disney By Janet Wasko

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Welcome to the wonderful world of Disney: where your fantasy and dreams come to life. Disney was an idea created by the man himself, Walt Disney. He wanted to create a world where dreams can come true, which has cultivated a culture of disney fans over the web, on the television, on the radio, and in Disney parks. Additionally, Disney is such a widespread company that almost any Disney product can be found around the world. The movies, shows, even the children books created by Disney are well known. Books such as Understanding Disney written by Janet Wasko addresses the Disney company and the concept of happiness that it provides its many fans around the world. The culture of Disney is made from the happiness it brings people, but when the …show more content…

The book introduces the audience first to the Disney Universe, which gives a broad perspective of how the idea of Disney was created, what Disney has done for the world, and how people around the world feel about this company. The fans of this company, which created the culture, of course fell in love with everything Disney, from the characters to the theme parks. The company has shaped entertainment for the world, creating new forms of entertainment including animations, children movies, colored films, and musical movies. These forms of entertainment have brought joy in some shape or form to their fans. The book introduces the audience to the examination of the history behind Disney, including how it all started and some major complications the company had to overcome. Some of the complications included money problems, work space issues, introducing the company in a way they will be accepted by the common world. In the book, Wasko also includes how Disney cartoons, stories, films and television programs were created. This book also goes into great detail how people around the world receive merchandise or Disney …show more content…

This book is very good at analyzing almost each aspect of the Disney company such as the history, the Disney Universe, and the world’s response. Understanding the company’s intentions helps to define the culture. Looking deeper into the company itself, the article “The Psychology of Disney”, written by Collide magazine, goes into detail about the four parts of Disney movies. This includes the formula, the animation, the music and any other patterns. This source also explains how the audience mind is affected by each of these different aspects mentioned. When looking deeper into the movies, the darker parts-- including the original stories these movies are based off of--can show you that looking just at the surface of Disney movies provides the wrong impression. While the last source looks at the culture from a creator's point of view, this next source looks at the culture in a consumer's point of view. In the article “Does More Money Mean More Happiness?” written by Susie Poppick, it addresses if spending money really brings happiness. While the article questions if the money being spent by the consumer is really bringing the consumer happiness. The book brings up an example that Disneyland parks are actually built for guests to spend tons of money when they first enter the park. When first entering a Disney park there are food places and gift shops which draws people in,

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