Summary Of Jacques Derrida's Semiotic Theory Of Deconstruction

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Recommended: Critique of semiotics

Jacques Derrida was a french philosopher, best known for his semiotic theory of "Deconstruction." The term surfaced in he world of design journalism in the mid-1980's, questioning the place of modern design in the theory of deconstruction.

Derrida introduced the concept of 'deconstruction' in the 'Book of Grammatology,' published in France in 1967. In this theory, deconstruction questions how representation inhibiits reality. How does the surface get under the skin? In the Western fields of science, art, philosophy and literature, oppostions such as- Inside/outisde, reality/representation and mind/body are often used. Normally, one side of these pairs is valued over the other. This might be explained in the realm of photography, where an original work of art bears an 'Aura' or natural authenticity. The taking of a photograph of this artwork will reduce its aura, the copy is only viewed as a passive record.

Thus, deconstruction takes apart such oppositions by showing how the devalued concept thrives and lives inside the valued positive one. The outside inhabits the inside. In doing ...

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