Summary Of David Sirota's Kenneth Cole Gets Schooled

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Everyone is entitled to their own opinions but should it be broadcast for everyone to see? In David Sirota’s article “Kenneth Cole Gets Schooled”, Sirota highly criticizes Kenneth Cole’s controversial billboard ad about teacher’s unions. Kenneth Cole, a high end clothing company, placed an ad that pits the idea of teacher’s rights against student’s rights; Sirota explains that Kenneth Cole’s advertisement created the idea that corrupt teachers are safe under teacher unions but doesn’t expand on the true purpose of a teacher’s union or talk about the struggles of not being wealthy. In Sirota’s view, Kenneth Cole’s ad symbolizes the power of the wealthy and their political opinions which can cause people to overlook actual issues in the schools. Sirota exposes Cole’s bias by examining the truth about unions, the effect of poverty on education, and the complexity of accountability. Kenneth Cole’s advertisement depicts that teacher unions are defending underachieving teachers by having teachers’ rights vs. students’ rights on the billboard. Teacher unions main focus is …show more content…

Kenneth Cole’s clothing company is a large well known brand, so if Cole lost a few buyers it would not affect him, rather Cole believed that he would potentially gain more customers. Sirota explains that the thought of putting a political opinion out for everyone to see is a risky chance to take, “he probably believes he will gain customers if he ties his company to anti-teacher, anti-union themes” because it is possible that a majority of the parent population do not have an anti-teacher outlook (Sirota 762). Cole took a huge risk by having teachers’ rights vs. students’ rights on the billboard, but that risk was not in Cole’s favor. Cole later retracted the advertisement after a considerable amount of outcry from

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