Subway Rhetorical Analysis Examples

If my roommate is popping a pimple, and pimple popping is pleasurable, then my roommate is currently experiencing pleasure. This may sound disgusting and illogical, but as long as the first two clauses hold true, the conclusion that she’s experiencing pleasure must be true according to formal logic. Formal logic uses syllogisms to draw conclusions based upon two premises—a major and a minor. However, in some cases, the minor premise is common knowledge. In this case, we might assume that everyone knows the feeling you get from popping a pimple on your face. If this is true, you can instead simply state that she is popping a pimple, and the audience can draw the conclusion that she’s experiencing pleasure from their own background knowledge. This is called an enthymeme, and it’s used frequently in advertising to convince buyers that a particular product is superior over its competitors. One example of such an enthymeme is Subway’s popular slogan: “Subway,

The major premise that it builds upon is that Subway allows its customers to eat fresh. This is the stated premise in the slogan. What isn’t directly stated is that eating fresh is good. However, despite this fact, this can be assumed as common knowledge. This creates a target audience for the advertisement: people who value their health and want to eat fresh food. Subway takes advantage of the popular value across the western world for eating “fresh.” This is consistent with the general placement of Subway’s stores. They tend to be in western first-world societies who place this great emphasis on eating healthy as much as possible. The major and minor premises in the slogan lead to the logical conclusion that Subway is good. Being told that Subway allows its customers to eat fresh and that eating fresh is good, one can draw the logical conclusion that eating at Subway is good and that people who want to eat fresh should buy from their