Recently, IHOP rang the bell of the NYSE in celebration of the kick-off of the National Pancake Day (March 4) and the launch of a brand rejuvenation strategy for IHOP, which celebrates its 45th year in business this July. In honor of the occasion, Julia A. Stewart, President, CEO, COO rang the bell. Before laying out the entire history of the International House of Pancake here is some simple background information: IHOP Corp. is a family restaurant chain that serves a wide variety of breakfast, lunch and dinner selections. Offering more than 16 types of pancakes, as well as omelettes, breakfast specialties, burgers, chicken and steaks, IHOP's menu is designed to appeal to people of all ages. IHOP restaurants are developed, operated and franchised by the Company.
Wendy’s Frostys “ I opened the first Wendys restaurant because I felt that there should be a place where fresh hamburgers are made just the way the customer wants it.” That is as true today as it was thirty one years ago when Dave Thomas first spoke those words. People put their trust into Wendys everytime that they eat there. Infact Wendys is the only fast food place that offers the Frosty (Wendys Web Page). November 15th 1969, in Columbus, Ohio, was a very phantasmagoric day in Dave’s life. He opened his very first restaurant naming it after his little baby girl, Wendy.
That remained their core business until 1982 when Howard Schulz joined the company. He was the new marketing executive and began right away to convince more and more local cafes, upscale restaurants, and hotels to buy Starbucks coffee. The turning point for the company and the beginning of coffee history should be one year later when Schulz traveled through Italy. He got inspired by the Italian coffee bar tradition to serve fresh brewed Espresso and Cappuccino. He convinced the Starbucks founders to give his idea a chance and in 1985 he opened the first coffee bar in Seattle, named Il Giornale.
A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America.
Subway, one of the present leaders in the fast food industry was set up in 1965 in Bridgeport, Connecticut by Fred DeLuca. A family friend of him suggested this idea to help him pay for his education to fulfill his dream of becoming a doctor. Dr. Peter Buck, one of Fred’s friends agreed to be his partner with a loan of $1,000. There was a huge growth in the business relationship that changed the landscape of the fast food industry. (The history of subway) Their goal was to set up 32 stores within 10 years of their starting.
The Waffle House. The waffle house story. Retrieved on March 19, 2005, from www.wafflehouse.com/presscoom.html The Waffle House. (2005, February 2). Waffle house restaurants celebrate 50 years of Good Fast Food.
Company Timeline Over $3 million in debt and preparing to file for bankruptcy Kane partnered with Ronald Shaich. Shaich saw potential in Kane’s business and the first strategic move was to offer extended menu choices to boost morning sales. From 1981-1984 the company was expanding their business, they were working to lower their debt and to centralize their dough production. In 1985, through the observation of customers bringing in deli meat to add to their bread, Kane had his first “eureka moment”. The new strategy was fresh quality sandwiches, bread & coffee.
It is also considered as one of the first chains of fast casual dining establishments. The mission statement of chipotle is “Food with Intergrity” which means that they put effort in using organic ingredients and serves more naturally raised meat in comparison to other restaurant chain. Chipotle was founded by Steve Ells in 1993. Ellis attended the culinary institute of America in Hyde park, new or where he finds out the popularity of the taquerias and use that concept to open the first chipotle in Denver, Colorado in which he targeted to sell 107 burritos a day. They sold around 1000 burritos a day after a month of its establishment.
The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion. With the successful expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility. McDonald's restaurants are found in 120 countries and territories around the world and serve nearly 54 million customers each day.
In the middle of 1975 Wendy’s opened their one-hundredth store. Then, at the end of 1976, they opened store number five hundred, which was also their first international restaurant, located in Toronto, Canada. This was an astounding growth of four hundred stores in only a year and a half. In 1978, Wendy’s set a record by becoming the fastest restaurant chain to open one thousand stores among its competitors. In a twenty-one month span from February of 1978 to... ... middle of paper ... ...ies, along with the Dave campaign from the nineties into the early two thousands proved that Wendy’s was a creative business, and their success from them proved they were on the rise.