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Strength, Weakness And Swot Analysis: A SWOT Analysis Of Starbucks

analytical Essay
1941 words
1941 words
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Starbucks
Nicole Marx
American InterContinental University

Abstract
When the word coffee is said, many times the first thing that pops into a person’s head is Starbucks. Starbucks has become a household name and has been in business for over 40 years. They are constantly trying to get into new opportunities to branch out further into the marketplace as to reach more potential customers.
Starbucks
A person can’t go anywhere today without seeing Starbucks. There are coffee stores all over the world, Starbucks inside Target’s and military installations, to Frappuccino’s and teas sold in grocery stores and gas stations.
History
Starbucks has come a long ways since their first store opened in 1971 in Seattle. By 1988 Starbucks …show more content…

In this essay, the author

  • Explains that starbucks has become a household name and has been in business for over 40 years. they are constantly trying to get into new opportunities to reach more potential customers.
  • Explains that one can't go anywhere today without seeing starbucks. there are coffee stores all over the world, starbucks inside target's and military installations, to frappuccino’s, and teas sold in grocery stores and gas stations.
  • Explains that hawley, j. (2015), who are starbucks' main competitors? (sbux).
  • Opines that starbucks coffee is getting pricier today. it is available at http://web.b.ebscohost.com.
  • Explains that starbucks has come a long way since their first store opened in 1971 in seattle. by 1988, they had grown to 33 stores and offered full health benefits to their eligible full- and part-time employees.
  • Explains that starbucks has built strong customer connections through value-added services and leveraging technology to build a vigorous distribution channel strategy.
  • Analyzes the commotion against starbucks and the rise in their prices of coffee, stating that they have been evaluating based on a product by product basis to balance out their needs while remaining to provide value to their faithful customers.

By using a SWOT analysis Starbucks can see where they are doing well, and where they could be improving. SWOT stands for Strength, Weakness, Opportunity, and Threat. (Marketline, 2016).
Starbucks has grown so fast in 40 years it is easy to see the things that they are doing right. One of the strengths that Starbucks has is they have built strong customer connections through value-added services. Looking deeper into this, starbucks prides themselves on retaining their current customers and how they are able to attract new ones. They sell world-renowned coffee in so many flavors that meet many peoples demands. They have been a company that has focused on meeting their customers demands while offering other services other than coffee. (Marketline, 2016). One of the many things that Starbucks has added to their shops is free ad unlimited Wi-Fi in the US, Canada and some of their international markets. They also have branched out with their up-selling merchandise to include apparel and accessories. They also started in October of 2015 a pilot project called the “Green Apron Delivery” at the Empire State Building. This serviced allowed workers at the empire state building to order certain beverages and food and it would be delivered within 30 minutes. (Marketline,

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