SWOT Analysis Of Starbucks

STRENGTHS

• Starbucks is the leading retailer in the coffee market in the world.

• Product has its own specialty in coffee flavors and other products.

• 23,043 coffee houses worldwide.

• Operating in 68 countries across the world

• 238,000 employees.

• Convenient locations such as: university campuses, downtown/suburban retail centers, drive thru’s, express stores, office building and shopping malls along with rural and other locations.

• Customer service is excellent.

• Strong and Bold brand name in the coffee industry.

• Company has a large population of loyal customers throughout the world.

• Worldwide network of suppliers.

• The company is associated with other business such as subsidiaries.

• Strong Financial Performance is excellent

• This company has partnerships with other businesses to cut the level of competition in the coffee industry.

• This company has broadened or expanded to other counties across the world Africa, Asia, Middle East and etc.)

• This business has branched into advancing their level of technology in society by using mobile applications such as Starbucks apps and mobile payment apps. THREATS

• The company faces challenges and competition from other coffee shops.

• The company faces a heavy threat from the prices of coffee increasing.

• Too many favors of beverage substitutes when comparing to coffee such as: tea, energy drinks, juices and etc.

• Competitive Rivalry from other companies in which they compete for customers such as: McDonalds and Dunkin Donuts.

• The taste choices of the customers or consumers are changing due to health factors.

SWOT Analysis is a powerful method or system that is used in the business industry to

Understanding along with focus upon the strengths and weaknesses along with opportunities in which a company is founded upon to make sure the business can within any type of obstacle by developing a plan

In society realm the marketing and management teams will come together as a unit to implement SWOT (Strength,

Weakness, Opportunity, Threat) which will help them to aim for the goal at hand which will be understand what exactly must be for the tasks to be detailed along with completed and then to complete each task/procedure within a distinct time frame /schedule, all budget calculation are tabulated correctly and that each report is detailed with the properly data/statistic. The main plan of order is that there must be an open line of communication among the team so that the potential problems which are hindering