External Environment Analysis Strategy Canvas Paper Research Analysis Prepared By: Sonia Dziubek Jason Howell Ashley Naunheim Ben Berlin Matt Karl Chris Kilcoyne Table of Contents Mission Statement………………..…………………………………………………………………………………………..Page 3 Problem / Solution……………………..……………………………………………………………………………………..Page 3 Tagline……………..…………………………….…………………………………………………………………………………Page 4 Industry Analysis………………………………..……………………………………………………………………………..Page 4 Macroeconomics……………………………………..………………………………………………………………………..Page 4 Geographical Market…….……………………………………………………………………………………….Page 6 Target Audience……………………………………….………………..……………………………………………………..Page 7 Porter’s Five Forces Analysis…………..………………………………………………………………………………...Page 8 Key Competitors………………………………….…………………………………………………………………………...Page 9 Strategy Canvas..…………………………………………..…………………………………………………………………Page 10 Paper References……………………………………………….…………………………………………..……………...Page 13 APPENDIX Strategy Canvas………………………………….……….………………………………………………..Pages 14-15 Strategy Canvas …show more content…
With regards to the power of customers within both industries, the forces are rather high as the consumer drives the business growth within each sector. Additionally, with various alternative methods of commuting available to the consumers, there is an extreme need to develop solutions that appeal and add more value to customers. For Barriers to Entry, each industry is completely different causing the overall threat to be considered medium. The transportation industry is very well established and new methods along with additional tracks and routes are not physically possible within the Chicagoland area. For the Smartphone APP industry, the force threat is extremely low as hundreds of new applications are released weekly along with the ability for new applications to be
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Show MoreIn the city of Philadelphia the act of getting around is very hard to do, so the tactic of public transportation was created. People use public transportation to cease the vast amounts of traffic that would otherwise be created. Trains and subways running under the city made for a minuscule change of infrastructure while still getting the job done. This tactic was innovative and created a speedy technique to get in and out of the city. Public transportation was also effective because the price of a train ticket or a bus token is so much less than that of a parking spot in downtown Philadelphia. Consumers were outraged by the traffic and the prices of having their own car in the city so they took to another route, public transportation. Tactics are used by individuals (consumers) to challenge those set by higher
Each and every one of them having the potential to discover new technology or create some new edgy design. So in the case of GM their popularity can essential be an industrial threat. There is a new influx of consumers that are looking for individuality, economy and trends. GM has been considered by many in the industry as “old-school” and with the rise of “new-school” they are going to have to be very pro-active about keeping up with the desires of these new consumers. Notably, Tesla has grabbed a large consumer base that is attracted to their non-aggressive sales approach and the idea of made-to-order vehicles. Markedly, Toyota and Hyundai are a large threat because they share target markets. In contrast, Honda has some self-induced threats because of their manufacturing preferences. Honda refuses to modernize its production lines in order to keep people employed, the result being increased labor costs which in turn means higher end prices for consumers. Honda can expect future threats from other manufacturers as they delve into more environmentally friendly vehicles. There is a big push around the world to lessen our carbon footprint and lower emission to reduce greenhouse effect. Honda has always been on the frontline of innovations in these areas so they will have to be steadfast in order to remain top of the class in the coming
As the largest telecommunication company in the United States, Verizon sells the superiority of its network as the number one competitive advantage. However, over the course of a decade the telecommunication industry changed and having the best network was simply not enough to stay relevant. Telecommunication is an expensive business. “The financial challenges of keeping up with rapid technological change and depreciation can be monumental” (Investopedia, 2015). The Porter’s 5 Force Analysis of the telecommunication industry revealed that the availability of substitutions are high. This drives increase competition in the industry. Furthermore, deregulation has helped to increase new entrants.
There are a large number of competitors present in Smartphone industry serving to lower income group to niche segment consumers. Life of a product in this industry has reduced to a large extent relying largely on R&D to match with the emerging trends. The price of a Smartphone is decreasing whereas the purchasing power of buyer is increasing. There is also huge competition between Ios, Windows, and Android at the OS
...th a growing proportion of elderly people. Global market dynamics and innovations in big data and social networking are transforming the business strategies of companies everywhere—and forcing them to rethink fundamental rules of engagement. For better or worse, the future entrepreneurs will have to surface as one the most disruptive forces. As big data pushes for alternative ways of working – proactive solutions that drive information must quickly figure out which new policies and tools can be utilized most effectively. This grants enormous opportunities for key technological breakthroughs that will be needed for the next generation of transport.
When cars were just entering fashion and today's market leaders were obtaining momentum, a lot of cities relied on electric streetcar systems for public transport. These trams had actually dominated metropolitan transport because the late nineteenth century, and their abundance in heavily populated centers positioned a problem for the fledgling automotive market. Put simply, if everyone had the ability to take a trolley to work or the supermarket, there would be no demand for individual vehicles or buses.
Society constantly tries to make everyday life quicker and easier through technology. Today, an American can simply go to an app of their choosing that can either allow them to tasks such as request a quick ride to avoid being late for work, purchase a gift for grandma for her upcoming birthday, and even pay this month’s rent with just a push of a button. Therefore, industries relating to taxis, retail industry, and real estate are enduring the digital disruption that has arose from the mere fact that they can not meet the demands that technology so easily gives Americans. Nevertheless, there is bound to be another industry that is in technology’s black book. I believe that the next industry that technology is going to cross off it’s list is
Substitute transportation such as cars and high speed trains are also a threat as customers are getting luxury treatment also at a lower price.
The economic environment is characterized by unemployment rates, gross domestic product of consumer countries, inflation rates, levels of disposable income, and interest rates. The societal factors include pollution levels and consumer demographics, for instance, age and population size, which will affect how consumers buy Fiat Chrysler products. The changes in the rate of new product development, shared technology and innovations through alliances as well as changes in automation affect the technological landscape of Fiat Chrysler’s business. The legal factors are antitrust laws, employment laws, and discrimination laws which affect how the company conducts its
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
The strategy book by Max McKeown is an excellent book for managers or leaders in general to read and follow in order to create a unique strategy for their business. The strategy book includes examples of strategies that were previously constructed and followed by small, medium and large companies. The book gives readers the chance to know the strategies that were employed by different types and sizes of business and how successful they were. These real life cases are what make the book so interesting and informative. The book is divided into different parts that inform the readers about formulating and then following the appropriate strategy.
Have you ever wondered how you were able to get fresh produce during hard seasonal hits or how some customer were able to purchase a Christmas tree in Texas? It is likely that the trucking industry played a huge role in making those things happen. The truck industry became a competitive market place with many challenges that are based upon the economy, the weather, and new technologies. As the rise of demand for goods sent to more rural places, and as the demand for the timely delivery of goods raised the demand of the truck transportation industry sky high. Because the truck transportation industry is a competitive market, the economy plays a huge factor on whether or not companies survive. Many companies now have to place fuel cost, truck repairs, and advancements in place, not to include keeping the truck unions and employments satisfied. There are many additional factors that have also placed on the rise and downward trends of this industry. Some of the factors are wars, economic depressions, government regulations, state regulations, and driver regulations. To keep a completive advantage in this industry, there is new technologies to consider such as new technologies in tires, engines using biofuels, and etc.
Under the circumstance that the mobile phone industry entered the 3rd generation, Nokia faced competition from both macro level and industry level. For the macro level, the government encouraged competition among the operators and handset manufacturers by giving digital licenses to new entrants. As a result, the mobile phones became more sophisticated, for example, the cameras and the games in the mobile phone. For the industry level, which can be analyzed by the Porter’s Five Forces, (lecture )Nokia was facing threat of new entrants, competitive rivalry and the bargaining power of buyers is increasing as well. As the government encourage completion between the handset manufacturers, there are several new entrants from different countries enter this industry, such as Apple from USA, Samsung from Korea. These new entrants compete with Nokia in both smartphone segment and basic phone segment. Some of them even constructed “ecosystems”, which they could integrate the services and applications quickly, in order to produce the phone in just two days. For the bargaining power of buyers’ aspect, they do not need to rely on the only operating system Symbian. They can choose Windows mobile launched by Microsoft, Android launched by Google and Ios launched by Apple, in addition, basically all of them are better than Symbian (Amiya, 2010). The buyers could choose any
This report provides an analysis and evaluation of strategy implementation used by California Pizza Kitchen (CPK) and discusses the effectiveness of their strategy through organization design, control systems, people and culture. My research concluded that CPK relies on control systems to undertake a majority of the company’s operational activities and that human resources and organizational culture must support the strategy implemented, which it does in in the case of CPK.
Most of cities that people live are sequentially growing, daily routine of many people are also adapted for surrounding in the present. A lot of people have to spend most of their time with travelling though long distances to get from one place to another for connecting their businesses or other purposes by transportation. Most people use public transportation such as BTS and MRT to go each places while many people are using their own cars to travel. Thereby, both transportations have the same destination that is taking and moving people. People can choose vehicles from alter reasons depend on how people are responded to their needs by public transportation and private car that are different in convenience of travelling, expenditure of money and security of travel.