Strategic Enrolment Management Essay

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Strategic Enrolment Management (SEM) is a phrase widely used in higher education. But do all whom hear this phrase use the same definition? If one does not work in higher education, one may unknowingly use a limited definition of SEM as student recruitment and admissions. This is only one component of SEM and is often referred to as a piece of “Enrolment Management”. So to set the stage, let us look at some of the most common definitions of Strategic Enrolment Management. According to Wikipedia, 1.Strategic Enrollment Management [SEM] is a crucial element of planning for new growth at a university or college as it concerns both academic program growth and facilities’ needs. [1] SEM focuses on what is best for students ' success while increasing…show more content…
The first idea of enrollment management, by using specific communication strategies to increase enrollments, was introduced at Boston College in the mid - 1970’s. Through additional work of others looking at enrollment issues from a broader perspective (i.e., data, academic programs, student services, and retention), the practice of Strategic Enrolment Management was born in the late 1970s. It wasn’t until 1990 that the American Association of Collegiate Registrars and Admission Officers (AACRAO) established the term, “Strategic Enrollment…show more content…
Evidence of ‘institutional research’ dates back to the eighteenth century. A paper written by W.H. Cowley identifies the first example of an ‘institutional research’ study conducted at Yale University in 1701. Additional support of the field of institutional research are found in 9 (1) self-studies conducted on an ad hoc basis by individual institutions interested in investigating issues pertaining to their unique circumstance; (2) surveys conducted by external groups or associations across institutions; and (3) the establishment of specialized research committees, bureau, or research-oriented offices in large public universities charged with investigating relevant issues on an ongoing

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