Visual Effect (VFX) industry are changing rapidly. Back in the 1980’s until now, many milestone had been made within the industries using groundbreaking technology. Imagery things that can never be done before can now easily archived by artist. This increases the demand of shot in effects per year, in addition to government tax incentives making the industries more globalize. Technological advances making the competition barrier even lower thus resulting excessive supply than demand. But even in this rapid growth of the VFX industry, the business practice used doesn’t evolved a bit to match with this evolving modern world. In recent months, there has been issues regarding the frayed business models, insecure vision of the future, and the financial instability. These matters became a worldwide dialogues when a protest at the Oscars by a group of 450 VFX artist protesting outside the Oscars. Following this issues, an ex-Industrial Light and Magic FX legend, Scott Squires has supervised effects on the likes of Transformers: Dark Of The Moon and The Phantom Menace, spoke about this when asked about the Rhythm and Hues, a VFX company that just goes bankrupt “Rhythm & Hues was one of the biggest FX companies. They'd been in business for 25 years in Los Angeles. So here they are, doing great work and winning Oscars, and yet they ran out of money!” This report is focus solely on issues relevant to the VFX industry and information collected on number of sources. Keeping the viewpoint without any bias, this report takes an agnostic and academic approach to the issues presented, to be as comprehensive as possible in analyzing the issues thus presenting it on global scale in wide spectrum. 2 THE ISSUES Based on the data collected fro... ... middle of paper ... ... 2: Can the VFX Business Be Saved? http://magazine.creativecow.net/article/vfx-crossroads Debra Kaufman • . Picard Kentz & Rowe. 2013-07-02 Feasability Study final.pdf [sic]. vfxsoldier.wordpress.com. [Online] http://tinyurl.com/VFXSubsidiesStudy. • Visual Effects & Animation Series: The Imbalance of Art vs. Commerce http://www.shootonline.com/go/news-view.rs-web3-1499349-1366314610-2.Visual-Effects – Animation--Art-vs--Commerce.html • IATSE. Issues for VFX. IATSE International. [Online] http://vfx.iatse-intl.org/issues-for-fvx/ [sic]. • Squires, Scott. Visual Effects Working Conditions Survey. Effects Corner. [Online] May 20, 2013. http://effectscorner.blogspot.com/2013/05/visual-effects-working-conditions-survey.html. • John Parenteau – The VFX Quandary http://www.johnparenteau.com/wordpress/?p=234 • VFX Watchers facility reviews http://thevfxwatchers.com/
In Hollywood political conflict was also paving the way for what would later occur in Hollywood as the HUAC would attack the industry. Big business controlled the lucrative industry and the companies that controlled the market were eight major studios in Hollywood. The Metro-Goldw...
Besides the great components that has formed, what I unlike many of the critics believe to be one of the greatness movie of all time, an aspect of the film that does not seem to disappoint is the special effects, more specifically, the CGI’s. BBC News states that “it is this hyper-real movie magic that has made the Oscar-winner one of the most sought after visual effects supervisors in Hollywood.” Oscar winning Scott Farrar was the visual effects supervisor in the entire preceding Transformers trilogy. The movie offered “a tour de force of special effects, even if the critics were less kind about the movie's storyline”. While some may say that the visual effects used in the film were too much and sometimes unnecessary, there is no doubt that Farrar achieved great lengths and challenged future innovators of the visual and special effects industry.
Virtual reality is a very new interest of a lot of companies working with technology and gaming industry at it is found to be a gold mine for business that due to the technological explosion over the last century has found a large group of investors into that idea and used to show the public a new experience and an invention that has found a place in history, so love VR some hate it of course but then there are many things that are able to be done with this concept, the potential of it is priceless.
Looking at today’s movies, we are met with vivid colors, fantastical landscapes, creatures from distant planets, and an augmented reality. Amazing, but all computer generated. So what ever happened to good old special effects makeup? Physical application and design were the “go to” methods for a long time in the film industry. SFX makeup set the foundation for today’s CGI. Computer generated imagery has evolved and spread throughout cinematography and the film world like wildfire. Although computer generated imagery offers countless creative opportunities, the art form of special effects makeup should be practiced and preserved, as just that- an art form.
...those watching afar as their creations, their minions, rushing to their stores to buy their albums and purchasing as much of their memorabilia as possible, parade the roads paved by normalcy waving a flag of freedom of expression to no limits, even if those limits is to cost them their life.
Rhythm and Hues was a well-known visual effects studio, has been around since 1987. This studio did the special effects for movies such as The Golden Compass, and more recently for the award-winning Life of Pi, which won an Oscar for it’s visual effects. This studio has had much success, but despite this the studio was forced to file bankruptcy only a couple of weeks prior to winning an Oscar. This signifies a red flag for the VFX industry as a whole. If a successful studio is able to fall under so easily, what will happen to the smaller, less successful studios? How is this affecting those working in the VFX industry? The VFX industry is struggling because of their poor business model which had led to heartache for studios and visual effects artists everywhere. In my analysis of the VFX industry, I have discovered that the financial difficulties of the studios have negatively affected worker’s lives and the lives of their families because of the unstable nature of the business.
Ethnicity and appearance has become a tremendous problem in the media due to the fact that they try to use it as a power to control creativity of abstaining the truth in media. According to journalist Nishijima, A, she refers to the Oscars and explains that it is very absurd how the media is slowly progression in lacking diversity. This was recognized when watching the Oscars and seeing that based off predominantly white nominees. Nishijima quotes “Boone Isaacs decl...
Computer Generated Images, or CGI, is a form of Computer Graphics design, and animations, that make a image look 3D. These images are shown all throughout the media world, industry, and business, such as print media, tv, movies, pictures, commercials, etc. CGI’s have improved rapidly on software that helps our world improve on computer generated imaging. CGI software’s is used to make graphical design for purposes like movies in the theater. CGI companies and software’s, has made the technology age, and its computer has increase in speeds, and has allowed computer graphics programmers, and other companies, to make better quality films, games, and electronic digital photos on their CPU’s, or laptops. Because of the new advancement in software technology in CGI, and graphics designing, it has brought new internet religious cultures, its own new experiences, such as celebrities, and newer technological vocabulary. Technology advancement has increased so much that CGI’s has lead to the new beginning or era of virtual cinema photography.
There have been plenty of developments in the film industry throughout the years, each trying to bring something new every time. One innovation in the field of film post-production was Chroma Keying, an influential product that made adding special effects to movies considerably easier.
Augmented Reality (AR) is a booming technology that enhances the real world with virtual objects. Using an AR system, virtual objects are integrated into the real world in real time, allowing users to believe that the real and virtual objects coexist in the same environment. Such systems are highly user interactive and can be applied in many fields such as medical, industrial, manufacturing and education. This paper focuses on two areas, namely exhibition and entertainment.
Although advances have already been made in vision and sound capabilities in virtual reality, virtual reality will continue to grow, and should eventually be able to envelop all the senses including taste, smell, and touch. As time moves on, the images that these virtual realities will be able to show will definitely increase in sharpness and clarity. Movements will be tracked more rapidly and realistically. With such a promising future, virtual reality will gain quality while at the same time becoming being cheaper, more portable, and increasingly sought after.
Although still in its, infancy, virtual reality will have a substantial effect on our future way of life. Virtual reality already has made astounding progress in the world of commercial design, and it is predicted to have a tremendous impact on everyday life as well. Virtual reality, when more available, will have various uses ranging from recreation to basic communication. The applications of virtual reality into different fields of occupations and research will have both positive and negative effects on our society.
Maria G Mackavey. Journal of American Academy of Business, Cambridge. Hollywood: Sep 2006. Vol 9 iss; pg244 6pgs
Virtual reality first emerged in the fifties, but it was unsuccessful because the crude graphics caused it not to be lifelike enough for a player to become immersed while playing. Over twenty years
This also gives rise to competition and will ultimately reduce the prices of the various VR headsets in the market as every big company will want to beat their rivals with the latest in VR technology and content.