Table of Contents AIMS AND MISSION STATEMENT 3 OBJECTIVES: 3 BUSINESS ACTIVITY 4 MARKET SIZE AND GROWTH: 4 MARKET TRENDS OF UK SOFT DRINK AND SMOOTHIES INDUSTRY 4 MARKETING STRATEGY 7 PRODUCT 7 PEOPLE 7 PRICE 7 PROMOTION 8 PLACE 8 COMPETITOR’S ANALYSIS 9 COMPETITIVE ADVANTAGE 10 TARGET CUSTOMERS 10 USE OF IT 11 STAFF 12 FINANCIAL 13 SOURCE OF FINANCE 13 EQUIPMENT SUMMARY 14 FINANCE SUMMARY 15 CASH FLOW FORECAST – 12 MONTHS 16 BIBLIOGRAPHY 17 APPENDICES 19 APPENDIX 1 19 APPENDIX 2 19 APPENDIX 3 20 APPENDIX 4 20 APPENDIX 5 21 APPENDIX 6 22 Aims and Mission Statement StayJuiced is a Soul trader that promotes healthy living by serving freshly squeezed nutritious juices and beverages. This company will look to enter a market, which is both increasingly growing and competitive with customers tending to stay loyal to their juice providers. Our desire is to satisfy the nutrition needs of health conscious customers and promote a different lifestyle than the norm. We hope to grow as a company and introduce juice bars and implement healthy eating in work places across the country. The aim of StayJuiced is to generate high profitability by offering high quality products for retaining customers in the long run. There are 1 key business partner in StayJuiced, they will prove the financial backing of the start up of StayJuiced and will support the organisation through the first year. StayJuiced will open Juice & Smoothies bar in Fulham market as this location offers a wide range of customers, being located near organisation, collages and is based in a market centre, filled with potential customers. The target customers for StayJuiced are everyday working personal, along with those who are health conscious. We will also aim to partner up with small organisations and schools in Fulham and supply them with fresh juiciest and smoothies to enhance their day. We aim to take the necessary steps in providing the best experience for our customers. By offering a quality customer service on a consistent basis and leaving our customers happy, this will boost our brand awareness. Objectives: • To create brand awareness among the local Fulham customers in the first five years • To generate a revenue of £150,000 in the first year with a gross profit margin of around 40% • To partner with Organisations and Schools • Enhance customer utility by providing excellent quality products • Expand nationally Business activity The Activities of StayJuiced is to provide refreshing smoothies and juices to customer while offering high quality service. The smoothies will be blended with a variety of juices, fruits and yogurts. The smoothies will contain the right amount of nutrition that will give you the boost needed to work all day. The fruit juices are blending with fresh fruits and vegetables. Different mixtures of fruits in your juices offer the required amount of your 5-a-day.
Very few fast food chains have the distinct choice of selling something with a health promotion while on the other hand, being visited by countless thousands of people is a clear sign that society has become more conscious about their health and well-being. Smoothie King promotes in making living a healthier more active lifestyle, delicious and nutritious. Whether trying to lose a few pounds, have energy at the end of the day or simply feel better about your diet, each and every smoothie made is blended for a specific purpose. Tropical Smoothie Cafe’s menu boasts bold, flavorful food and smoothies with a healthy appeal, all made to order from the freshest ingredients. Smoothie King and Tropical Smoothie cater to heathy lifestyles and eating better; however, both have various views based on franchise image, the menu, and customer appeal. I happen to love fresh smoothies and I have become very familiar with the “giants” in the smoothie industry, Smoothie King and Tropical Smoothie.
Outstanding Customer Service shall define our business and we shall strive for 100% customer satisfaction.When customer talk we listen therefore we shall strategically align our business based on the customers voice
• ICEDELIGHTS would then allow the franchisees to use their brand name and product, would train the franchisees and one manager per store, and would provide support for finding locations and construction of the stores.
Instead of just sponsoring professional athletes to show the benefits of Gatorade to everyday athletes, Gatorade used the popularity and power of the pros to depict a different, broader social message. Along with spectacular technical aspects and varying settings, Gatorade was able to prove to all people that victory in anything or any place comes from initial defeat and was able to ignite the self-drive that all of humanity contains but struggles to find. This strong emotion that is felt in just 67 seconds changes the perception of Gatorade and all it stands for. By directing their message at such a wide audience, they were able to change its reputation and prove that Gatorade products are not just for athletes, but for everyone. With “The Secret to Victory,” Gatorade has inspired and instilled a new sense of motivation in viewers but has also successfully and ingeniously created a much larger consumer
The one-of-a-kind smoothies are made with from ripe berries, fresh fruits, wholesome veggies and fresh culture yogurt, with 50% less ice than other competitors. While smoothies are full of flavour, they do not consist of artificial sweeteners, colouring or alternatives. Booster Juice also offers wraps and grilled-to-order panini sandwiches and quesadillas. Some factors that draw customers in include the fact that there are up to twice the fruit and half the ice of the competition, Smooth, natural sorbets which use inulin (a probiotic) to reduce sugar and add many health benefits (no sherbets or ice creams), and over 100% of the daily requirement of fruit and pure juice in most of the
First, when shopping, a big factor that will impact a customer 's experience is the customer service. Whether it’s from a simple “hello”, or an employee going out
1.1 Explain the value of customer service as a competitive tool Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have the skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service.
Close to the Customer: Customer satisfaction is very important throughout all the roles that the business plays. Many companies forget about their customers, whereas successful companies have an obsession with their customers. Excellent product quality and reliability will make a satisfied customer. Great service will keep the customer coming back.
General Mills revealed that extending into other markets can prove profitable. When General Mills extended its corporation into the snack market by adding Milk n’ Cereal Bars and Morning Mid, they were very successful. General Mills found a way to change with the changing lifestyle of the typical “on the go” American; making their breakfast products portable. Not only did they unleash a new product onto the market, but they extended their “marketing loop” to people who are “on the go.” Nowadays, Americans are all about the fastest cars, quickest internet connection, and yes, even the quickest way to get through a meal. People today do not even want to stand in line at the bank that they came up with online banking; this is where the “on the go” breakfast bars come into play. General Mills also took care of the “nutritious on the go” Americans. In addition to being a good “on the go” breakfast, Chex Morning Mix also provides nutrition because it has 10 vitamins and minerals. The new “on the go” product is a good selling factor for busy people who do not want to lose nutritional value by eating on the go. The idea that one can actually eat their breakfast on the move appeals to not only the fast paced people of today, but also to the ones that want to acquire more sleep.
The concept of a weight lost product is to help people improve their self-esteem and image. Regular exercise increases stamina and promotes better sleep. The world will embrace this product because the writer uses ethos, pathos, logos in their advertisement. Ethos is the credibility of the author. An example of effective appeal to ethos would be the one- hundred percent of consumers becoming self- motivated. The crea...
Our interactions with the customer, the promises made to the customer in these conversations, the customer's expectations generated in these conversations, and the actions we take that are consistent with those expectations combine to produce a declaration of satisfaction when we ask.
Thirdly, the company is committed to delivering superior quality of products and services. It earned a reputation of a convenient and reliable brand that offers the lowest prices, one of the fastest and lowest shipping, widest selection of goods, and many additional features with its services.
Strive to earn customers’ long-term loyalty by working to deliver more than promised, being honest and fair to provide exceptional personalized service that creates a pleasing business experience.
...stomer service is essential in any organization. Its importance has positive implications on the business. Having an excellent customer service will motivate the organization’s employees. This will result in a win-win situation because a happy employee is a productive employee. When a motivated employee helps customers he/she will ensure that the customers are satisfied in a way that exceeds their expectations. These customers will then go out in to the public and share their experience with friends who will eventually patronize the business. In the long run the business gains more customers and increases its profits. Therefore, every organization should attempt to implement and preserve an excellent customer service strategy. This will give the organization a competitive edge above other organizations and establish a reputable image every business entity long for.
We always make sure that when they come to our stores they experience the best shopping and that they find what they want to buy and we have a reason for them to buy. We make sure that our merchandising is up to standards and it motivates the customers to shop in our stores.