Starbucks Corporate Social Responsibility Essay

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Student ID 31612 , PM 502 An investigates Corporate Social Responsibility (CSR) with the case study analyses and the reasons why organizations implement CSR policies also how they can benefit their stakeholders . Student ID : 31612 , PM 502 Contents - Background - Case Study - Conclusion - References Student ID : 31612 , PM 502 Background The idea of Stakeholders was used in a 1963 at the Stanford Research Institute after that the theory was developed by R. Edward Freeman in the 1980s. In the normal view of several companies, …show more content…

The first retail store opened in the United States at Seattle’s Pike Place Market. The name of the company was influence by Moby Dick that reminded to the romance of the high seas and the seafaring tradition of the early coffee traders.(Starbucks 2010a) Starbucks doing business by responsibility and acts themself in the way which giving trust and respect through the consumers and communities. In this way, Starbucks has set up an event calls “shared planet” that means Starbucks highlight on moral environmental stewardship and community involvement. Furthermore, under the company function they also accept to support for the good workplace for partners or staffs and maintain to respect for a legal conditions and public policies as well.(Starbucks 2010c) The Company has pay attention on the quality of coffee beans and also increase the standard of life for farmers who grow the coffee beans. At present, the global market of coffee has face to the situations of flexible price and this problem might be cause to global demand and supply. This problem will affect to coffee farmers so, Starbucks agree to help them buy a coffee beans. Starbucks has paid special price to help farmers to make more profit and support their families. Starbucks has created a strategy that they call C.A.F.E (Coffee and Farmer Equity) to show their responsible and their moral also about the environment. Moreover, Starbucks provides …show more content…

Lastly, Starbucks has work together with coffee makers in Costa Rica to help them produces the high quality of coffee. Starbucks focus more on this stakeholder because these people are really important for the company. (Fiscal 2007 CSR Annual Report) In terms of CSR Starbucks has a good reputation about the social responsibility because this is the main issue to running their business. The company has still kept going to focus on the relationship between stakeholders and their company. Despite from that, the definition of CSR in term of Starbucks Company is produces more economic benefit to communities. The aim of company has plans to recycling all materials that needs to be recycled in the stores and control about waste including useable cups by 25% in 2015. Approximately around 70% of Starbucks supply in North America can recycle a lot of waste. Moreover, Starbucks has offers a 10% discount to consumers who bring in their own mugs that they want to decrease the amount of cups that will be damage the environment. By 2009 a reuse cups had been served over 4.4 million more than 2008 (Fiscal 2009 CSR annual

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