Stakeholder Theory Of Panasonic Corporation

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Stakeholder theory
Stakeholder theory states that the prime purpose is to maximize shareholder wealth by making a profit in the business (Friedman, 1970). This can be done by focusing the company choice that will benefit the shareholder as the right choice will lead to business success. The company choices that will be looking on are market, technological, legal and environmental.
The stakeholder theory also concern on the important on identifying who are stakeholders in a corporation and need to be managed (Freeman, 1984). The stakeholders are shareholders, employees, suppliers and customers.
The business philosophy of Panasonic Corporation is “The mission is to contribute to the progress and development of society and the well-being of people world-wide through business”.
Market
As the world is improving to be a modern world, Panasonic is determining to develop new trend so that the company is able to keep up in the market. The introduction of new plasma television, Viera ZT60 proves that Panasonic is upgrading their plasma television according to the demand of the market so tha...

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