Essay On Corporate Social Responsibility

800 Words4 Pages
Question 1

Corporate Social Responsibility (CSR) refers to company's effects on the environment and impact on social welfare. Companies express this citizenship through their waste and pollution reduction processes, by contributing educational and social programs, and by earning adequate returns on the employed resources. CSR is also considered as a strategy to create, develop and sustain positive company reputation and brand images.

BreadTalk whose has outlets in China, had practiced in CSR programme during one of the world’s most horrifying disasters – the Sichuan earthquake. It happened on 12th May 2008. BreadTalk specially created Peace Panda, a Panda Bear shaped bun with four different expressions symbolising the terror of the 7.8 magnitude earthquake as a support to help to raised fund for the victims cause by the disaster. They contributed 100% of the proceeds from sale of “Peace Panda” to the Chinese Embassy and Red Cross Society’s ‘China Earthquake Appeal Fund’.

This programme demonstrated their innovation and creativity in making use of their products and knowledge as a tool to raise fund for the victims. It indirectly increases the company media coverage and might also create a deep impression in the hearts of the consumer as it shows humanity and compassion. With the promotion and advertisement of the “Peace Panda”, it also helps to boost the sales too.

In conclusion, CSR involvements increase the positive image of an organisation, improving in its financial performance, employee commitment and also establish a better relationship with the government and local communities.

Question 2

Understanding of cultural differences is important to Business Managers when it comes to international business. With the unders...

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...choice to lower level employees (Peter and John 2004). Informal and direct communications are often displayed in their culture and employees are distinctively more independent and show more initiatives. Meritocracy is also incorporated into their system that determines salary increment and promotion of the employees.

The differences between the Asian and Anglo cultures are tremendous and the influence of national culture on individual behaviour is well established. As such, BreadTalk’s will have to formulate a new business model for their plans in Australia that targets specifically at the Anglo culture market. Alternatively, they can build on the success franchise model in Middle East which needs not to reinvent the wheel and could successfully expand brand awareness, business market share and yield better profit at lower risk, with no capex and setting up cost.
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