Souvenirs Analysis

According to blog by datta(2014), the souvenirs may be categorized according to place where they are available in India and how much they are authentic.

The state Emporiums: A large retail store selling a wide variety of goods from different states.Craft artisans from states across India showcase their wares in the row of emporiums, specialty shawls, sarees, home wares, paintings, and jewelry. It’s a beautiful showcase of labors of love.
The Haats: The open-air market is rather like the emporiums, but on a smaller scale; instead of shops, flea-market style stalls are there crammed with artwork and crafts. Its less expensive handicrafts like kaleidoscopes made from broken glass bangles or wooden puzzles for kids, kattputli with some haggling

Indians love it because it was the first company to empower rural craftsmen through sustained employment, by bringing their skills and products to big cities. The product line includes not just textiles (which it began with,) but also handmade soaps, organic kitchen produce and contemporary home wares.

The New Design stores: A new generation of Indian design brands are making fun, quirky merchandise using Indian symbols like turbans and moustaches, black-and-yellow taxis and decorated trucks, and the ubiquitous nimbu-mirch (green chilies and limes strung together, to ward off evil.) Malls and airports showcase these goods as souvenirs and remembrance of India from brands like Play Clan, Happily Unmarried, Letternote and Chumbak.

Expressions of the

Specifically, the communication of authentic meanings appears to vary in terms of how public or personal the meanings are to the informant as well as by degree of travel experience. We term these two distinctions 'conspicuous authenticity’ and 'idiosyncratic authenticity.’ When meanings are generally transparent, public, or evident to the casual observer, we call that conspicuous authenticity. In contrast, idiosyncratic authenticity emphasizes private meanings that tend to focus on the symbolic, intangible elements of the souvenir, which are not often evident to an outsider. While no set of meanings is exclusively public or private, we assert that there is a tendency toward this