Social Stereotypes

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Throughout the years of research in Sociology, scholars have been able to identify some differences between the concept of social representation and the concept of attitudes. It seems that a social representation is characterized by a number of ideas, values and beliefs that are shared across cultures and communities. On the other hand, it seems that attitudes are characterized by beliefs or judgments people make about different people, ideas and objects. These beliefs and judgments can be positive or negative and are usually more limited than social representations, which are a more structured system of ideas and beliefs. In recent years, social representations are being studied more in terms of content compared to attitudes that are being …show more content…

A study by Moscovici in 1961 in France demonstrated that social representations are a form of communication between people within a social group; but that they are also create the reality in which the people of the group live in. Another study by Roussiau and Bonardi in 2001 on social representations, demonstrated that social representations are the result of people making sense of their environment by using symbolic elements, which are understood among the members of different social groups. In addition, another study by Jodelet in 1989 and a study by Guimelli in 1998 demonstrated that social representations are the product of knowledge that is shared within a group.
In addition to these studies, Potter and Litton (1985) have challenged the social representations theory. They identified seven issues related to the social representations theory, by looking into discursive psychology. The first one is ‘action’ which the SRT does not explain. In DP action is explained in terms of technical, practical and interpersonal tasks (Potter and Litton 1985). The second one is ‘representation’. In SRT representations are presented as cognitive processes that help people make sense of their …show more content…

Social representations are a form of communication between people within a social group, while attitudes show what we believe and how we see the world. Social representations are the result of people making sense of their environment by using symbolic elements, however, for attitudes we have memory structures to which we refer back. We also have numerous attitudes about one object and choose between those attitudes when we are asked an attitude question, however, social representations are the product of knowledge that is shared within a group, and the group usually has decided on one specific opinion about an object. In addition, social representations create the reality in which people of a group live in, while attitudes are connected to who we are, and are often evident in our

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