Social Responsibility Of Unilever: Safety, Environmental, And Social Sustainability

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“Corporate Social Responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it because it is good for our business” – Niall Fitzerald, Former CEO, Unilever
This quote came from the sustainability page of Unilever website. This company’s website also has statistics about what the firm is doing to plan for sustainable growth in the future and how they are changing to become more environmentally friendly. Additionally, Unilever has published statistics detailing various safety, environmental, and social performance indicators relative to their industry. Clearly, this is a firm that deeply cares about its environmental and social sustainability efforts and performance. One would
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Definition of CSR
General definition of CSR:
Corporate Social Responsibility (CSR) is a concept by which organizations take the interests of society into consideration by holding themselves responsible for the consequences of their activities to the environment, the community, their customers and employees affected by all the operations of their business. This responsibility normally goes beyond that required by law. The resulting tendency is that of organizations actively and voluntarily helping their employees and the local and wider community to improve their quality of life.
Corporate Social Responsibility relates to a business long-term approach that addresses the needs of communities, people and their employers. CSR provides to sustainable development by delivering economic, social and environmental benefits for all stakeholders. CSR is a concept with many definitions and practices. The way it is implemented differs greatly for each company and country. However, CSR is a very broad concept that addresses many and various topics such as human rights, corporate governance, health and safety, environmental effects, working conditions and contribution to economic development.
Corporate sustainability
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The importance of CSR
Nowadays, the high level of competitions within business leads to customers’ decisions. They make decisions not only based on company’s profit but also how much good a corporation is doing outside of the workplace and how they are positively impacting their community.
Public imagine:
If a company is heavily involved in the practice of donating funds or goods to local non-profit organizations and schools, consumers are more likely to use their product. Or if a corporation takes great care to ensure the materials used in its products are environmentally safe and the process is sustainable, this would be a better imagine for companies in public.
Customer engagement:
Using CSR can help your company engage with your customers in new ways. If a company is using a good Corporate Social Responsibility, it can often be an easier way to talk to your customers. This is an underused tool for business-to-business company communication.
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