Sensory Branding Essay

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Sensory Branding is a type of marketingthat deals with all the sense organs of a human. These sense organs are related to the brand. The sense organs in the human are related with consumer’s emotions. Brands are associated with the emotions and they get into their mind based on their senses. The multi- sensory branding has a certain feelings, beliefs, thoughts and opinions to create a brand image in the consumer’s mind.
The sensory branding consists of sight, hearing, smell, taste and touch which are present in humans and animals to perceive stimuli from both outside and inside their bodies.
Marketing technique that is used to consumer’s by using their senses to influence feelings and behaviour.
Sensory Branding is used to interact with customers …show more content…

The experiences have sensory, emotional, cognitive, behavioural and relational dimensions. These create the suitability of the products with their design and packaging, to create value in a commercial and to attract them. Most sellers particularly follow the senses of eye and sound, 99% of all brands, communication is mainly focused on the sight and sound. In many cases, the sound and smell are more effective than sight when the brand of a product or organization.
The main use of sensory branding is to deal with the senses of consumers. The sensory branding is used to understand the emotions and experiences of the consumer, when they use or buy the product. Because of this the brands can penetrate and dominant the market share, they can increase profitability by repeat purchases. Sensory branding is used to create certain an atmosphere that consumers are encouraged to pay the money and may be influenced by sight, sound, touch, taste and …show more content…

According to the Seoul International Colour Expo, the colour of a brand logo increases the brand recognition by 80% and 84% of people believe that the colour reaches the consumer when choosing a brand. There are different colours, they affect people differently for example, red is the highest tone stimulation.

Taste:
Taste is the sense, which we can identify the basic taste. The basic tastes are sweet, salt, sour, bitter, umani. These are associated with the emotions and feelings.

Touch:
Touch is the sense which considers the physical and psychological interaction between the consumer and products. The touch can control the perception of consumer, feelings and taste. Touch can be feel through material, weight of a product, softness and comfort of a product.

Sound:
The sound is the sense used to produce emotions and feelings to influence the brand experience and the most commonly used for second variable marketing and advertising was the sense of hearing. When the music combined with message, the consumer remembers when they hear the music of a product related to the brand. They can purchase the product when they recall the music.

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