Design Goals and Challenges In 1998, when Google created its search engine, very little data was available about search engines. One of the first search engines was the Wold Wide Web Worm, which was not released unitl 1994. In order to research and create a more dynamic search engine Google’s creators had very little information to go on, and encountered many challenges. It is a challenge to create a high quality search engine as search engines need to crawl and then index millions of pages of information on the web. An additional feature of Google’s large scale search engine is that it will use hypertext information to refine search results. The challenge is to be able to scale the vast amount of data available on the web. The main goal is to improve the quality of search results. The second goal is to be able to make all the data on the web available for academic research. One of the key features of Google that sets it apart from other web search engines is that it is built to scale well to large data sets. It plans to leverage the increase in technological advances and decrease in hardware and storage costs to create its robust system.
Methodology
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The web is a book of countless pages, Google indexes each page and saves a compressed copy on its servers. When a search query is entered is goes through its database of captured material and retrieves matches based on the search query. In addition, to matching the words it also uses other methods to improve the quality of the search results. One of these is page rank. Pages that have more links are ranked higher and assumed to be of greater relevance than those that are less linked. It also looks at link structure and link text to determine relevance of a page. These filtering mechanisms enable it to return search results of greater relevance and higher
The internet is our conduit for accessing a wide variety of information. In his article, “Is Google Making Us Stupid,” Nicholas Carr discusses how the use of the internet affects our thought process in being unable to focus on books or longer pieces of writing. The author feels that “someone, or something, has been tinkering with [his] brain” over the past few years (Carr 731). While he was easily able to delve into books and longer articles, Carr noticed a change in his research techniques after starting to use the internet. He found that his “concentration often [started] to drift after two or three pages” and it was a struggle to go back to the text (Carr 732). His assertion is that the neural circuits in his brain have changed as a result of surfing endlessly on the internet doing research. He supports this statement by explaining how his fellow writers have had similar experiences in being unable to maintain their concentrations. In analyzing Carr’s argument, I disagree that the internet is slowly degrading our capacity for deep reading and thinking, thereby making us dumber. The Web and Google, indeed, are making us smarter by allowing us access to information through a rapid exchange of ideas and promoting the creativity and individualization of learning.
With the rise of technology and the staggering availability of information, the digital age has come about in full force, and will only grow from here. Any individual with an internet connection has a vast amount of knowledge at his fingertips. As long as one is online, he is mere clicks away from Wikipedia or Google, which allows him to find what he needs to know. Despite this, Nicholas Carr questions whether Google has a positive impact on the way people take in information. In his article “Is Google Making Us Stupid?” Carr explores the internet’s impact on the way people read. He argues that the availability of so much information has diminished the ability to concentrate on reading, referencing stories of literary types who no longer have the capacity to sit down and read a book, as well as his own personal experiences with this issue. The internet presents tons of data at once, and it is Carr’s assumption that our brains will slowly become wired to better receive this information.
In Carr’s essay, “Is Google Making Us Stupid?” he makes his statement clear that he is against modern day technology and how much we rely on it in the present day. If there was one rhetorical appeal to choose that Carr favored, it would be pathos. Carr loved to use many other sources to credit so he could have sources to back him up. For example, he would claim he had a difficulty reading quoted many of his colleagues that were his age and had the same similar experiences. In his opinion, he believes that the internet is the cause of his ability to read as well as he could before be due to the internet and reading more online than a physical copy. For example, Scott Karp, a blogger, wrote, “What if I do all my reading on the web not so much
This week I learned many literary information skills in online use of information. The question in the article "is Google making us stupid was a little too narrow in interpreting our cognition capabilities and reading skills. It mentions that people are becoming unfamiliar with reading in the traditional sense. Power browse is a way of skimming through many sources of information to avoid actually reading information correctly. The comparison of new technologies with older technologies was described to compare the process in which people develop new was of thinking and communicating. Speaking from the mind to the page is more difficult when you are introduced to new technologies. In the past it was a typewriter, today it is the internet and computers. Internet information contains advertising pop-ups that distract people 's reading ability. It is thought to be better than our own brain in its ability to artificially track information that we simply ask it to answer. The human brain is outdated and needs a faster processor and bigger hardrive. In the second article read "Meet the "bot...
The following essay will discuss how the ideas in “Is Google Making Us Stupid?” by Nicholas Carr, is expressed in the futuristic novel Feed, by M.T Anderson.
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
Nicholas Carrs article, “Is Google Making Us Stupid?” makes points that I agree with, although I find his sources to be questionable. The article discusses the effects that the Internet may be having on our ability to focus, the difference in knowledge that we now have, and our reliance on the Internet. The points that are made throughout Carrs article are very thought provoking but his sources make them seem invaluable.
Google has developed over the many years. It was founded on the 4th of September 1998 by Larry Page and Sergey Brin. What started as BackRub search engine was then developed into Google.com (Google Inc.) which is a useful internet-related service that many people around the world have access to when connected to the internet. Google also provides a variety of different languages to its viewers and can be accessed nearly anywhere around the world.
In today’s fast paced technology, search engines have become vastly popular use for people’s daily routines. A search engine is an information retrieval system that allows someone to search the...
The two companies that created these search engines have billions of dollars and numerous other resources at their disposal available for the research, the development and the innovation of their products or services. But even if you have all the funds in the world at your fingertips, if you have a bad brand image in the consumers eyes your brand will have extreme difficulty inserting itself in the market. So how does the public perceive these brands?
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Google’s vision statement is “to provide access to the world’s information in one click.” The company’s nature of business imbibes the vision statement. For example, Google’s most popular product is its search engine service. This product enables people to easily access information from around the world.
In an era where all of the world’s information is readily available at our fingertips, it is difficult to imagine what life was like before the Internet. Today. people get anxiety attacks at the thought of a slow wireless connection. God forbid a webpage takes five minutes to load; we are left with rage and disappointment. Is the Internet making people stupid? Despite the fact that research on the detrimental effects of the Internet is still young, there is no doubt that the Internet is changing the way one thinks, but it is not necessarily making one “dumber.” What it is doing, however, is bringing to light some bad habits that are affecting the way we process information. The Internet is making us lazy and unable to memorize information.
First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. It was first related to the university’s domain, but then the traffic was so heavy that the university asked them to move their website to a domain outside the university. What made Google this popular was the speed it pulls out information, which is counted in parts of seconds. And also, the size of their data base, according to the instructor of our instructor in MIS class only 60% of data you found on Google are in other web search engines.
Search engines are not very complex in the way that they work. Each search engine sends out spiders to bots into web space going from link to link identifying all pages that it can. After the spiders get to a web page they generally index all the words on that page that are publicly available pages at the site. They then store this information into their databases and when you run a search it matches they key words you searched with the words on the page that the spider indexed. However when you are searching the web using a search engine, you are not searching the entire web as it is presently. You are looking at what the spiders indexed in the past.