Royal Bank Of Canada Swot Analysis Essay

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Introduction:
The Royal Bank of Canada (RBC) is the largest bank in Canada (Local Company Profile, 2016) with branches across Canada. With The Royal Bank of Canada’s head office located in Toronto, Ontario, they are at the center of the financial world. In 2017, The Royal Bank of Canada’s total revenue for the year was “$26,904,000 ($000s)” (Financial Post Corporate Snapshot). The Royal Bank of Canada company invests in a wide variety of business settings across Canada which include “Personal & Commercial Banking; Wealth Management; Insurance; Investor & Treasury Services; and Capital Markets” (Local Company Profile, 2016).
In an ever-changing environment, organizations need to be aware of the available opportunities and the challenges they may face to successfully adapt to today's current and future market. By performing an environmental scan, an organization can learn about the potential barriers that could stop the successful running of the day to day activities. Furthermore, an environmental scan can highlight potential opportunities within the industry for the organization to adapt and successfully compete its competitors.
Opportunities:
The Royal Bank of Canada has many opportunities in its future including new technological advancements or artificial intelligence within their company but with opportunities come many challenges. The …show more content…

“Probabilities are increasing that you’ll have some type of dynamic where there is an announcement of a scrapping of NAFTA” (Zochodne, 2018), Dave McKay told The Royal Bank of Canada Capital Markets Canadian Bank CEO Conference in Toronto. A challenge to the opportunity to AI is that some people are untrusting of artificial intelligence; if The Royal Bank of Canada does use AI then they will have to closely monitor

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