Swot Analysis Memo

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MEMORANDUM TO: SAMUEL EVANS FROM: BEATRIZ BECERRA SUBJECT: ANAYLSIS OF MEASURE L, CITY OF RICHMOND DATE: NOVEMBER 15, 2016 Introduction Measure L also known as The Richmond Fair Rent, Just Cause for Eviction and Homeowner Protection Ordinance to be implemented in the city of Richmond. The Ordinance proposes to establish rent control, a rent board, and just cause for eviction requirements in the City of Richmond be adopted. Measure L: What does it do? Measure L would establish a Rent Board composed of five members appointed by the City Council. The Rent Board would set a maximum allowable rent for rent controlled residential units, issue regulations and conduct hearings, conduct studies, surveys and investigations, and perform other duties necessary to administer the Ordinance. Measure L Ordinance would also set maximum allowable annual rent …show more content…

Economic Analysis Measure L implements a price ceiling on rent, limiting how much a landlord can charge a current or future tenant. Price ceilings tend to create a shortage of supply especially if there is a high demand and people are willing to pay more. However, Measure L gives both tenants and landlords a chance to plead their case to the Rent Board. For landlords, this can be a very useful tool if a tenant is mistreating the property or has not paid the agreed amount rent in a reasonable amount of time. In the text of the ballot, it cites several housing studies done in similar cities (in the bay area) which determined that housing had increased drastically. Therefore, Measure L is a solution to slow the market failure of people being misplaced due to the increase price in housing in the city of Richmond.

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