The positive role and impact of public relations in a nation- building campaign. Public relations can be defined as the active attempt to restore and maintain a sense of community (Kruckeberg and Starck 1988, p. 11). It can form part of a social process in which organizations would invest time in developing relationships with people based on mutual trust in order to understand and appreciate their point of view. Taylor and Kent (2006, p. 302) see public relations as having "the unique potential to create, maintain, and change relationships between citizens and governments". They also state that public relations campaigns can be used to improve citizens' lives and to promote democracy in the developing world. However, this concept of public …show more content…
For building a good international image, PR practitioners had to organize activities that will make it possible to build a strong united nation that will have its common aim to follow. The idea was very simple. If people of different cultures united, under one nation of Singaporeans cannot practice tolerance and courtesy towards each other there will be tension in the daily life, which will deteriorate the image of the nation in general, what at the end will influence the other nations’ perceptions of Singaporeans. As Curtin and Gaither (2007, p.9) state that government tries to build national unity for a national cause or effort and internationally uses nation building efforts to bring the country in the global stream of credibility and awareness. Here PR’s role was to connect different ethnic groups under one nation of Singaporeans by releasing tension and misunderstanding caused by different traditions and cultural background. This campaign used different approaches towards youths and adults. Working with different target audiences demonstrates how PR uses different tactics to represent the same message. Talking about the grown up part of the nation courtesy campaign was concentrated on concrete daily issues caused by lack of workspace courtesy and etiquette in the behaviour of workers. Through years, the targeted audience changed and became more specific. If in the beginning the targeted audience were public, government and service sector, in 2000s it was narrowed down to transport users and hand phone users. Some of the activities that were organized are education of taxi drivers and civil servants through the use of training film, song writing competitions and other
As the 10th anniversary of the September 11 attacks approaches, it is surprising and somewhat disconcerting that the United States is still struggling with how to employ strategic communication (SC). Many believe the main reason the US is losing the global war of ideas and the war on terror itself is directly related to its inability to effectively communicate and XX. Making gains in the war on terror will not come from kinetic actions alone. “In order to be successful, it’s important for our messages to be coordinated – quick and credible. They must speak to the conscience of people around the world.” Unfortunately, the U.S. military hasn’t been overly successful in this arena. There is much work to be done to improve SC efforts within the Department of Defense (DoD).
Public relations is a tactical way businesses and their customers’ communication constructs conjointly and affiliate cooperatively. As an account executive, it is very important to discover all that is possible about a new client. Research of a new organization helps to recognize the strengths and weaknesses of that company as well how to improve, and to create new opportunities regarding of its decision policy and communication. The Airline Business has continuously remained a foremost modernization in marketing strategies however Airlines segment their customers by seating class such as first, economy, business class; it does not give the insight for the customers need and motivation in terms of airline travels. As we can see by travel with this company, theirs is room for improvement in the
If Tan were to examine Althusser’s argument, he would not agree that ‘ideology has a material existence’ (Ferretter, 2006). For Althusser, ideology is accompanied by actions and it is evident through rituals and practices. He claims that these practices of a person would give rise to his or her beliefs, and that ideology exists in apparatuses. Hence, ‘it is because of the Ideological State Apparatuses that we hold certain beliefs’ (Ferretter, 2006). As oppose to Althusser, Tan’s critic of Singapore’s culture industry highlights his point of view that ideology is materialized through ideas rather than actions. He argues that the ‘ideological division of Singaporeans into cosmopolitans and heartlanders’ (Tan, 2008) is a disguise by the PAP government to assert control. They do so by crafting new policies in the name of its citizens. For example, censorship is a hotly debated issue in Singapore and the government has restricted contents, which they deem unsuitable, from reaching the public’s eye. This is done in the name of the heartlanders, who are traditional and conservative. As such, this reiterates Tan’s argument that the ideology of the government is manifested within an idea of exercising their power in a subtle way, in contrast to Althusser’s thesis that ideology is followed by rituals and practices. Tan’s theory is more hopeful in comparison to Althusser, who focuses his arguments on the hypothesis that ‘ideas are not the property of individual subjects but the results of the situation of those subjects, in class society, within a set of ISAs (Ferretter,
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Robert I. Wakefield probably gives one of the best definitions of Public Relations when he stated, "All public relations should exist to preserve a consistent reputation and build relationships" (This is PR 1). This is a very broad and generic scope that does not necessarily infer any type of ethical behavior nor implies any sense of right or wrong with what is generally referred to as "spin. The bottom line for any company is to make a profit. Why else would they be in business? The book, This is PR, written by Newsome, Turk and Kruckeberg states that the Public Relations Society of America (PRSA) defines public relations as a management function that involves counseling at the highest level and being involved in strategic planning for the organization (2). This is a rather ambiguous statement that could mean a number of different things. Public Relations can be summed up in two words: Public Relations! No more needs to be said. PR can be anything that affects a company's, organizations, or individual's relative position within a market or society.
In this era of globalization , the different communities living in our country live in peace and harmony . Relations between different communities like the Malays, Chinese and Indians are interwoven and form a united and harmonious . There are differences between communities in Malaysia as a language , a way of life , economic , political , shelter and social relationships . As an analogy , people living with a variety of festivals such as Hari Raya Aidilfitri , Chinese New Year , Deepavali , Wesak Day and Day Natal. Therefore, all Malaysians should adopt an attitude like bamboos with riverbanks cooperate in order to nurture and cherish harmony in a multiracial in Malaysia. The question is whether efforts to cultivate and appreciate the harmony in diversity . Indeed , there are many effective and drastic efforts to nurture and cherish harmony in diversity in Malaysia .
Managing a Crisis Using Public Relations Handling Public Relations for any organization can be very difficult. task in any circumstance - even in simple, non-crisis situations. When a crisis strikes, that's when PR managers really have their work. cut out for them to see. A PR manager must always be prepared for the inevitable crisis to happen because that is when their jobs are really tested by the public and the organization.
Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.
Over the course of time, the idea that surrounds popular culture is mainly the fullness of ideas, perspectives and attitudes. Also within the mainstream of a given culture there are other phenomena’s such as images, videos and outlooks that shape the idea of how public relations is looked upon in the society today (Street 2004). In the past decade or two public relations has been portrayed through different texts, images, movies, shows and ideas that provide a critical analysis of how it is looked upon as a profession (Rhodes and Westwood 2008, 2]). In popular culture public relations is often depicted as being negative and devious (Morris, Goldsworthy and Corporation 2008). Over the period of time, entertainment mediums such as television
Ethics, as according to Johanessen, Valde, & Whedbee (2008, p. 1) is a study that argues what should be the grounds principles for right and wrong human behaviour. There are public relations scholars from Kruckeberg (1998) have made a point to relate universal ethical values as professional values. It is therefore necessary to integrate these values into the public relations profession. The Institute of Public Relations Singapore (IPRS) has supported this in their code of ethics. A principal stated that, “A member shall conduct his professional activities with respect for the public interest and the interest of the profession.” This means that every decision and strategy that the public relations practitioner should account for their employee, client or community. However, a report done by
According to Kotler (2012), Marketing is about identifying and meeting human social needs, thus it is not only about advertising and promotion it is more than this. It includes setting competitive price, communicating effectively with potential and existing customers and also introduction of new products.
Public relations practitioners are often described as an organization’s voice, positioning messages in the media to ensure the organization is perceived as beneficial, relevant, and credible. According to Zoch and Molleda (2006), this role is defined as “media relations” and is a pivotal aspect of the public relations profession. Two theoretical frameworks, agenda setting and framing are at the core of effective media engagement. Agenda setting is the process determining which social issues dominate public discourse, and framing is the way each issue is presented to the public (Dearing & Rogers, 1996; Hallahan, 1999). First, public relations practitioners use agenda setting to garner media coverage for its organization and its stakeholders
Public relations as defined by Merriam-Webster dictionary (2011) is “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution.” The use of public relations by government leaders is not a new management skill. In the United States public relation by government leaders is as old as the country itself. From the times of George Washington and Thomas Jefferson, there have been public relations issues and political agendas that have been presented to the United States citizens. Early revolutionary public relation issue had to deal with the formation of the United States as a sovereign country and the banishment of the King of Great Britain. Though, many people immigrated to United States to escape the rule of Great Britain, it took public relations from the founding fathers to establish a continental army and polices to protect the newly formed country from the invasion and taxation of Great Britain. Public relations have always and will always be at the eye of the beholder.
Without unity, sovereignty and independence of the country will be lost in a blink of eyes. One of the initiatives in maintaining harmony in a multiracial society is depending on an individual's attitude. This is because the prosperity of a community generally depends on the individual. Each individual should tolerates and respects each other in order to nourish harmony within the society. Every citizen must inculcates moral values in their daily lives. With the pure-practitioner attitude within the community in Malaysia, the life of multi-racial society will always in peace and harmony. For example, we can held an open house to celebrate festivals like Chinese New Year. We should not chase away a neighbor even though they are not of the same religion. We should invite more friends and family to celebrate the festival together without taking the consideration of the differences and