Creativity and Problem-Solving in the Digital Age

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Often the most creative solutions come from the most random items or concepts being thrown together, according to Roger von Oech’s book, “A Whack on the Side of the Head.” That’s not the message that people often hear when they’re in school. Instead, they’re encouraged to memorize answers to tests. When it comes time to move into the world of work, their creative problem-solving skills are a bit rusty. Fortunately, for people of Generation X, Y, and Z, the Internet and social media are veritable fountains of good ideas and opportunities. It’s often a matter learning to solve problems with different solutions than what we’ve been taught.

There is No Wrong Answer Sometimes…

Von Oech cites Johannes Gutenberg’s invention of the movable type machine as one such instance. Gutenberg postulated, correctly, that if he combined the features of the coin punch …show more content…

Librarians in Colorado had a Minecraft competition that kids could join. In these games, the kids also played in districts. Events like these capitalize on the social media platforms that kids already play in and bring them into the library Makerspace. For more and more people who’ve grown up in the Internet age, there are fewer and fewer boundaries between “real life” and the social media world.

So How Did It End?

According to Cinema Blend, the most anticipated movie of 2014 was “Mockingjay, Part 1” over movies like “The Hobbit,” “X-Men: Days of Future Past,” and “The Amazing Spider-Man 2.” Most movie franchises the size of HG have a budget of about $100 million dollars. The HG team had $45 million - less than half. Tim Palen’s creative use of social media and fan engagement made up for what the team didn’t have in budget.

True enough, the marketing team did do some traditional marketing like handing out movie posters and doing media interviews. However, much of the films’ successes are due to the use of free marketing

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