Analysis of the Logo, Branding, and Marketing of Universal Studios

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In this essay I will look at the Film Company and distributer Universal Studios, also known as Universal Pictures. I will analyse the logo, branding, and marketing within the corporate company.

Overview of Universal Studios.

With a long history in the film making industry, Universal Studios is the largest film studio in the world, with 9000 employee’s. The company produced ‘ET: The Extra Terrestrial’ and ‘Jurassic Park’ which are two of the highest grossing movies in all of time. The company is quite regular in introducing new films into the consumer market, releasing on average between 15 – 18 per year.

Carl Laemmle who was a film exhibitor, and producer formed the American motion picture studio in 1912. The studio started off creating low budget films, until it was purchased by the Music Corporation of America, which formed it into the most profitable and largest company for films and television in the world.

The company in-fact have multiple divisions, including Universal Television, Universal Studios Home Entertainment, Universal Studio’s Parks & Resorts, Focus Features, Working Title Films, Illumination Entertainment and Universal Animation Studios

One of the key divisions is Universal Studio’s theme parks and resorts that highlight the productions of film and television released by the studio, these being located in Hollywood, Orlando, Japan and Singapore.

Visual Understanding of logo.

Universal Studio’s have had 11 developments of their logo in-between 1914 and 2013. The first five of which are very rare to find. One of the first elements recognizable throughout the 11 developments is that they have continually kept the use of a globe within the centre of the logo. This represents the global re...

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...dio’s Facebook [ONLINE]. Available at: https://www.facebook.com/universalstudiosentertainment [Accessed 27 December 13].

Universal Entertainment’s, (2013), Universal Picture’s Twitter [ONLINE]. Available at: https://twitter.com/universalpics [Accessed 27 December 13].

Universal Studio’s, (2013), Universal Studio’s Tumblr [ONLINE]. Available at: http://universalentertainment.tumblr.com [Accessed 27 December 13].

Universal Entertainment’s, (2013), Universal Entertainment’s Twitter [ONLINE]. Available at: https://twitter.com/UniversalEnt [Accessed 27 December 13].

Universal Studio’s, (2013), Universal Studio’s Pinterest [ONLINE]. Available at: http://www.pinterest.com/universal/ [Accessed 27 December]

Universal Picture’s, (2013), Universal Picture’s Youtube [ONLINE]. Available at: http://www.youtube.com/user/UniversalPictures [Accessed 27 December 13].

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