Rhetorical Analysis: Doing The Ice Bucket Challenge

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The popular trend known as The Ice Bucket Challenge undeniably became successful in raising awareness of Lou Gehrig’s disease, but did it actually help ALS research? Associate Special Projects Editor, Amanda Gutterman believes that there is a “big problem” with the challenge. By her use of argumentative strategies, Gutterman’s essay effectively conveys her stance as she explains how the popular trend lead to insincerity from politicians and relating scientific research. One of the strategies the author uses in the article, “Doing the Ice Bucket Challenge Is Not the Same Thing as Actually Supporting ALS Research”, is ethos. This particular strategy establishes the writer's good character. In fact, Gutterman establishes the use of ethos as she chooses to use “I” as identification of her character. Ethos can also be developed by choosing language that is relevant to the topic and audience. Her vocabulary, with words such as “hypocrisy”, is appropriate for the topic at hand. Moreover with the ethical appeal, one must make themselves sound fair to the audience. It is certain that the writer expresses her view point in an unbiased way, establishing both arguments and counterarguments of the Ice Bucket Challenge. …show more content…

To define, pathos is the Greek word for suffering and experience. This appeal is used to persuade an audience through emotion. For example, the writer evokes emotion by briefly explaining her own personal experience with the Lou Gehrig’s disease. Gutterman stated, “Don't get me wrong: I think raising money for ALS research is a great idea. My dad died of ALS when I was 16.” In addition, the writer went into detail with her story, further captivating readers emotion. “ My dad might still be alive if people 10 or 20 years ago had given ALS the attention it's getting now,” was another statement that implied how she felt on the

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