Case Study: Enterprise Rent-A-Car Enterprise Rent-A-Car was created in 1957 by founder, Jack Taylor. Enterprise started with only seven rental cars. It has now expanded to the largest car-rental service in the U.S. with over 68,000 employees in 2012. The company has been managed by three family generations and is currently the leading car-rental service in the country. Enterprise has over 6,000 locations spanning across the U.S., Canada, Germany, Ireland, and the UK. Enterprise Rent-A-Car is a customer service based business. Jack Taylor stated, “Take care of your customers and employees, and the profits will follow”. In 1962, Taylor expanded the business to 17 rental cars to help compensate for the customers who needed rental cars while theirs were being fixed. In 1974, the phrase “We’ll pick you up” was used and became an included service of Enterprise. In 1980, Taylor opened a toll free telephone line for customers to reserve rental cars for. In 1989, Taylor changed the company’s name from “Enterprise” to “Enterprise Rent-A-Car”. At this time there were over 500 Enterprise Rent-A-Car locations and over 50,000 rental cars. In 1993, Enterprise opened their first international office in Windsor, Canada. In 1995, Enterprise Rent-A-Car opened their first airport office in Denver, Colorado. By this time, Enterprise Rent-A-Car had generated two billion dollars in annual revenue. In 2004, they had generated over seven billion dollars in annual revenue, and each Enterprise Rent-A-Car location was approximately 15 miles apart from another for 90% of the U.S. In 2007, Enterprise had announced its environmental goals for the future and how they would impact its business. In 2012, the company had generated over 14 billion dollars in ... ... middle of paper ... ...ategy is providing cheap car rentals and easy access to Enterprise’s locations in areas through their pick up service. Some of the costs to note would include the price of paying employees, shipping cars, maintaining the vehicles, maintaining the Automated Rental management system, insurance on cars, building maintenance and operation costs, prices to operate their telephone systems, etc. Enterprise Rent-A-Car has concentrated predominately on having locations in neighborhood areas and they have eventually spread to airports. These airport locations are the focus of Enterprise’s main competitor, Hertz. Many of Enterprise’s customers consist of travelers at airports, business people, those on a vacation, and those whose cars are being fixed/repaired. Every company has room for improvement within their business. Some areas that Enterprise could improve in would be
In this argument I will be focusing on Fox Car Rental, Inc. as the basis for a systematic analyses of the organization, as I identify the strength, weaknesses, opportunities, and threats to the existence of the organization and its operations. Also, I will be providing three pitfalls to strategic management. In order to facilitate my argument, the use of a strategic matrix analyses will be utilized.
Response: Some areas that could use improvement are our sales generated in our ReStore and our marketing and advertising campaigns. Our store management team has been evaluated to determine the strengths and weaknesses of the time. Often time the problem is miscommunication between one of our driver and our shipping and receiving department.
Hertz operates its car rental business through various brands in 145 different countries. Hertz was named, for the thirteenth time, by Travel + Leisure readers as the Best Car Rental Agency (Hertz Annual Report, 2013). Hertz is one of the top companies in the car rental industry by obtaining 18.6% of the market share (IBISWorld, 2014). In addition to the leading position that Hertz has built within its industry, the focus was to add more value offerings while recreating the experience in car rentals across the globe. Hertz employs both growth and competitive strategies to sustain competitiveness.
Suitability: Hertz has several potential opportunities and threats that it can face as a car rental company. Some of the opportunities include growth through strategic acquisitions. For instance, Hertz acquired Advantage Rent a Car in 2009 and Dollar Thrifty in 2012. With their Hertz brand, Hertz can target business travelers and upscale leisure travelers while also targeting cost-conscious leisure travelers with their Dollar Thrifty brand (IBISWorld, 2014). Hertz also acquired the remaining 35% stake in Navigation Solutions, which is the operational arm of Hertz 's NeverLost customized, in car GPS system, allowing them to add a GPS system into every car they own (Company Profile, 2013). A competitive response to these
Our commitment to steady, long-term improvement in our products and processes is the cornerstone of our business strategy. To achieve this objective, we must work to continuously improve the overall quality of our design, manufacturing, administrative, and support organizations.
The General Motors Company was founded by William Durant on September 16, 1908. Initially, “Durant was a leading manufacturer of horse-drawn vehicles in Flint, Michigan before making the transition into the automobile industry”(GM). At its inception, “GM held only the Buick Motor Company, but within just a few short years they would acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac”(GM). In doing so, General Motors became an automotive manufacturing powerhouse.
Henry Ford is the founder of Ford Motors, an automobile company with over $149 billion in profits and currently one of the top competitors in the automotive industry with over 14% market share ownership. The company started in 1903 with Henry Ford and partner Alexander Malcomson, Detroit’s largest coal dealer, incorporate the Ford Motor Company with $28,000 in cash and $21,000 in promised funds from 10 other investors, primarily friends, relatives, or business contacts of Malcomson. Between 1903 and the 1908 advent of the Model T, Ford’s company manufactures nine different cars: Models A, B, AC, C, F, K, N, R, and S. The most successful, the
The task of this assignment is to complete a competitive analysis of two of the largest competitors in the industry of chosen study. This researcher’s chosen field is the Car Wash industry. Unlike many industries, the Car Wash industry does not have dominant players or franchise names that rule across the country. Unlike other automobile related industries such as oil change (Rapid Oil Change), tires and batteries (Goodyear), and auto parts retailers (NAPA), where these types of name players may have thousands of locations throughout the country, there are no big name players in the Car Wash industry. Although there are companies that own and operate multiple car wash facilities, most of these multi-location owners operate multiple locations throughout a metropolitan or regional area and their overall location totals are nominal. Since there is a lack of dominant competitors to analyze, this researcher will focus on an analysis between the two main categories of car wash ownership: full service vs. unattended operations.
General Motors Company (GM) is one of the world largest manufacturers in the automotive industry today. GM value chain of activities include designing and engineering vehicles with state-of-the-art technology, research and develop new models and innovations, as well as creating effective marketing strategies to up sell and compete in its field of industry. With more than 212,000 valued employees working in 396 facilities, GM’s presence had spanned across six continents over the world. GM offers a comprehensive range of vehicle selections for its customers from electric and mini-cars to heavy-duty full sized truck as well as convertibles. Along with its strategic partners, GM produces cars and trucks selling and servicing its vehicle through many recognized brands such as Chevrolet, Buick, GMC, Cadillac,
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When you hear the term “used car”, what is the first thing that comes to mind? Some may think of an old rusty Cadillac that belongs in a junkyard. Others may think of that nice Camaro at the used car dealership for sale. Over the years, used car sales have skyrocketed. In 2012, over 40.5 million used cars were purchased in the United States (Atiyeh, 2013). Used cars are in high demand in today’s economy because of the lower prices, slightly higher gas mileage, and that they can be more trustworthy against some of the newer models. With used car sales always climbing, how do buyers know what they are looking for in a vehicle? How do they come down to the final decision of where to purchase the vehicle? Most importantly, how can buyers make sure that they do not get scammed? This paper will take you through the process of purchasing a used vehicle, from deciding on a budget, all the way to the final purchase of your “new” car.
The American Automotive Industry, popularly known as the U.S. Automotive Industry is one of the most rapidly evolving industries in North America. It is generally oligopolistic with a few players who in the past have been known to avoid price competition among themselves. The industry consists of industries manufacturing vehicles, car parts, replaceable parts and those engaged in assembling parts into complete models. However, the most dominant players in this industry are the vehicle manufacturers. The players design various models, produce the various parts that each model needs and assemble them into a finished product before availing them to the market. General Motors, Chlysler and Ford motors, dominate the U.S. Automotive mobile. They are popularly referred to as “The Big Three”.
Another change I would recommend for Microsoft would be to lose their formalized structure and rely more upon self-control and discipline. This type of structure can be accomplished most effectively by changing the organizational culture and fostering the belief that each individual and their team is the most important component of the organization. By fostering a sense of responsibility and discipline, Microsoft can loosen some its more rigid control structures that currently exist.
The Ford Motor Company has been in business since the nineteenth century, and it has enjoyed a rather successful run as one of the top automobile-making industries in the United States. Ford Motor Company is a prosperous business because of strategic planning and changes that it was willing to take a risk on developing and implementing. Successful corporations have to adapt to the constantly changing environment or the company will be doomed to failure. In other words, customer shopping habits change as new products are introduced to the market or when other factors beyond Ford Motor Company’s control affect which vehicles are sold. For example, there is an increased demand for fuel efficient cars when the average price per gallon
With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and