Rent A Car Case Study

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Case Study: Enterprise Rent-A-Car Enterprise Rent-A-Car was created in 1957 by founder, Jack Taylor. Enterprise started with only seven rental cars. It has now expanded to the largest car-rental service in the U.S. with over 68,000 employees in 2012. The company has been managed by three family generations and is currently the leading car-rental service in the country. Enterprise has over 6,000 locations spanning across the U.S., Canada, Germany, Ireland, and the UK. Enterprise Rent-A-Car is a customer service based business. Jack Taylor stated, “Take care of your customers and employees, and the profits will follow”. In 1962, Taylor expanded the business to 17 rental cars to help compensate for the customers who needed rental cars while theirs were being fixed. In 1974, the phrase “We’ll pick you up” was used and became an included service of Enterprise. In 1980, Taylor opened a toll free telephone line for customers to reserve rental cars for. In 1989, Taylor changed the company’s name from “Enterprise” to “Enterprise Rent-A-Car”. At this time there were over 500 Enterprise Rent-A-Car locations and over 50,000 rental cars. In 1993, Enterprise opened their first international office in Windsor, Canada. In 1995, Enterprise Rent-A-Car opened their first airport office in Denver, Colorado. By this time, Enterprise Rent-A-Car had generated two billion dollars in annual revenue. In 2004, they had generated over seven billion dollars in annual revenue, and each Enterprise Rent-A-Car location was approximately 15 miles apart from another for 90% of the U.S. In 2007, Enterprise had announced its environmental goals for the future and how they would impact its business. In 2012, the company had generated over 14 billion dollars in ... ... middle of paper ... ...ategy is providing cheap car rentals and easy access to Enterprise’s locations in areas through their pick up service. Some of the costs to note would include the price of paying employees, shipping cars, maintaining the vehicles, maintaining the Automated Rental management system, insurance on cars, building maintenance and operation costs, prices to operate their telephone systems, etc. Enterprise Rent-A-Car has concentrated predominately on having locations in neighborhood areas and they have eventually spread to airports. These airport locations are the focus of Enterprise’s main competitor, Hertz. Many of Enterprise’s customers consist of travelers at airports, business people, those on a vacation, and those whose cars are being fixed/repaired. Every company has room for improvement within their business. Some areas that Enterprise could improve in would be
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