References: The Taxiforsure Story

856 Words2 Pages

References: Taxiforsure.com | livemint.com
The Taxiforsure story
The inception of an idea
The idea started very casually. The founders, Raghunandan G and Aprameya Radhakrishna were frustrated because every time they needed a taxi, they had to call two or three taxi operators and even after that the taxi took hours to reach.
The thought started to become Meta search engine that would provide contacts of operators, and over the time the idea developed to finally become an aggregator of radio taxi services. It was a sheer coincidence, a pleasant one though. Since they wanted to ensure that the taxi is provided on time and for sure, thus the name “TaxiForSure”.
Since inception, TaxiForSure is providing transportation to thousands of people. Obviously …show more content…

And the sellout
TaxiForSure was one of the most promising start ups of India, but then suddenly it went from riches to rag. Till 22nd October 2014 taxi aggregators were happily plying along the roads. But suddenly one of the major player OLA cabs changed its revenue model. Ola Mini Cabs slashed their prices from 13 to 10. OLA came with many new ideas such as First free ride for customers. Such schemes proved to be a smash hit with customers. OLA also changed its revenue model w.r.t drivers- they were given Rs. 8,000 incentive if they made 30-40 trips in a week. The drivers generally had both the licenses but if they were forced to choose they would have selected OLA cabs and without adequate
References: Taxiforsure.com | livemint.com drivers taxi service would have been left rudderless. But OLA;s logic was clear , It had just received funding Rs. 250 crore but the model was making them losses Rs. 200 every ride.
In the words of Raghu, “We thought it would not last, that it was just a spike, the daily driver incentives given by Ola had started affecting us because, at the end of the day, a driver has

More about References: The Taxiforsure Story

Open Document