Race In The Media Essay

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The use of media has always been very tactical and representative of a statement or purpose. The issue of race has always been a topic of immaculate exploration through different forms of media. Mediated topics such as race, gender, and class have always been topics represented in the media as a form of oppression. The widely use of media surrounds the globe extensively as the public is bombarded with media daily. There are many different types of media that circulates the public making it widely available to anyone. Media can hold an immense amount of power as it can distort the manner in which people understand the world. In our society the media creates the dominant ideology that is to be followed for centuries in the classifications of race, gender, and class. Media can be a powerful tool to use to display a message which, is how “…the media also resorts to sensationalism whereby it invents new forms of menace” (Welch, Price and Yankey 36). Media makers and contributors take advantage of the high power that it possesses and begin to display messages of ideologies that represent only one dominant race or gender. It became to be known as the “dominant ideology of white supremacy” for many and all (Hazell and Clarke 6).
The media intents on trying at times not to be bias or favorable but when prompted to in accordance to time figure, “…gender and race often interact in how people are portrayed in the media” (Hazell and Clarke 9). With time it has been shown that the implications of mediated ideologies have improved but can still be portrayed as one ideal if one happens to take a closer look. In the early 1900’s, “Colfax and Sternberg found that in 54% of the magazine ads, Black people were portrayed in lower status occupations, ...

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...this movie that the contributors are portraying is that racism is not a valid issue, it is a funny one.
The purpose of the film was to show that no matter what skin color you are what only matters is who you are on the inside. The movie fails in this attempt to display a political statement in a comedic manner in the sense that in reality it depicts that people need to be aware that we should be equal regardless of skin color but it makes a mockery out of the fact that we are not equal in a non-hysterical manner. This movie is not a comedy in the sense that the jokes are funny because they truly are not funny especially for those who face these discrimination issues daily. The movie is basically promoting conformity in the idea that we all know that equality is a far stretch and that we are not there yet so let us just deal with it and turn it into a mockery.

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