Research Methodology Names: Simone Gregory Shakisha Foster Deza’Lee Gordon Course work in Partial Fulfilment Requirement For the Degree of Bachelors of Science In Tourism, Hospitality and Entertainment Management Lecturer: Dr. Malcolm School: Excelsior Community College Chapter 3 Research Design The researchers of this study chose the use of qualitative research method and design. This research design was chosen in order to gain insight from practitioners on their thoughts and beliefs on the development of entertainment tourism in the corporate area. The qualitative form of design is set to give a better understanding as the responses will be from practitioners who have the insight and experiences of the industry. Qualitative research is using methods such as participant observation or case studies which result in a narrative descriptive account of setting or practice. (Parkinson & Drisland as cited in Qualitative Research – Defining and Designing) In using the qualitative research, to be conducted are interviews along with information collected from online resources, newspa...
Qualitative research is an approach that attempts to situate an activity that locates the observer in the world by providing the study to occur in their natural setting and by attempting to make sense of, or interpret information (Denzin and Lincoln, 2005). A characteristic of qualitative research is to use a variety of empirical materials such as personal experience, interviews, and questionnaires. It is imperative to understand the task at hand and how to fully carry out the study when using a qualitative research approach in order to find out the information needed. One view of qualitative research is it involves examining individual’s experiences and documenting those experiences in detail (Jones, 2011). By documenting these observations the researcher is ensuring validity in his or her data and giving the correct creditability to those who participated in the study.
The current study will be conducted through the focus group method. It was deemed appropriate for the research investigation because, focus groups are a distinctive and convenient¬ method for gathering qualitative data. They explicitly use group interaction as a part of the method. It encourages participants to be active and exchange their knowledge and ...
The second chapter is titled, “Setting and Methods” and sets out to make clear to the reader the specific methods and research conducted during the study. This study is the primary purpose of the book, and as with all research studies, how one conducts their research is incredibly important, especially if the study plans to be replicated at any point in time. The topics included in this cha...
The term methodology refers to the way in which we approach problems and try to find answers and in social science, it applies to how research is conducted, our assumptions, interest and purposes shape which methodology we choose (Steven, 2016:3).Qualitative research is understanding people from their own perspectives, their viewpoint and experiencing reality as they experience it. Qualitative research has many approaches or methods of collecting data and one of them is an interview which I have chosen to explain further based on it as a method of collecting data. The interview is the most common method of data gathering used in qualitative research and it is used in deferent ways by every main theoretical and methodological approach.
This chapter is the introduction to this thesis, which mainly discusses the research background, significance of the study, research method and the structure of the thesis.
Qualitative research: Qualitative research is concerned with qualitative aspects involving quality or kind. For instance, when we are interested in investigating the reasons for human behaviour (i.e., why people think or do certain things), we quite often talk of ‘Motivation Research’, an important type of qualitative research. This type of research aims at discovering the underlying motives and desires, using in depth interviews for the purpose. Other techniques of such research are word association tests, sentence completion tests, story completion tests and similar other projective techniques. Attitude or opinion research i.e., research designed to find out how people feel or what they think about a particular subject or institution is also qualitative research. Qualitative research is specially important in the behavioral sciences where the aim is to discover the underlying motives of human behaviour. Through such research we can analyse the various factors which motivate people to behave in a particular manner or which make people like or dislike a particular
focused on the key qualitative research methods. For each article review, a brief description, guided by Myers (2013), and a critique, guided Pratt (2009), is provided. A summary of the five articles identifying the research method, data collection technique, data analysis approach and critique is provided in Table 1. The narrative review of each article coupled with figures and tables to organize and visualize thoughts (Pratt, 2009) follows the summary table.
Happiness is the goal for everything people participate in. Whether it be work, play, or even sleep, people perform tasks to end up achieving happiness. The means of achieving happiness are found through leisure. My qualitative leisure experiences are ones that develop me as a person, rather than just activities to kill time. The quality of my leisure has increased since the beginning of my semester because I have started applying leisure to things I do daily that may not have been viewed as leisure before.
The purpose of this study is to examine or explore if practitioners believe Entertainment Tourism is being developed to its full potential. Entertainment is said to be an action, event or activity that aims to entertain, amuse and interest an audience of one or more people. With the different implementation of the entertainment sector, practitioners believe there are areas that need focus.
This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.
Creswell (2009), states that there are three types of designs, qualitative, quantitative and mixed methods. Smith and Davis (2010) states that qualitative research is a field of enquiry that is conducted in a natural setting by a researcher, who may be involved in, or may be part of the data collection process; as it utilizes the views of informants as the basis for the report. Qualitative research attempts to gain and in-depth, holistic picture of the phenomenon one wishes to study by interacting closely with the people being studied; the data collected are usually in the form of words or pictures.
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
Film induced tourism has grown in every aspect around the globe whether its because of the curiosity of the people to indulge in this kind of tourism or just being a part of the artificial world. Then it comes to define film tourism many authors have different views, according to Hudson and Ritch (2006a), it is describe as people visiting places which are directly influenced by films to see the landscapes, building, places as it was shown on TV, advertisement or in cinema screen. In addition to the meaning above for film induced tourism, Riley & Van Doren, (1992) further added that people visiting these places may be overwhelm with the romantic gaze of the place, and feel emotionally attached to it and also with the focal points of the film such as actors and their attributes, where they used to live, themes, social patterns and so on. However this essay will also discuss the originality of film tourism and its implications towards the destination and how it effects the local culture and community.
Stejskal, S.M. (2010) Quatiative and Qualitative Research Methods are not and should not be Mutually Exclusive, Grinn Verlag.
The research was designed using qualitative model based on exploratory design. This was done to facilitate multi-faceted study with a broader prospective. Basic percentage analysis was done to supplement qualitative analysis. The study was conducted with the help of a Questionnaire. To deepen the understanding data was collected from a variety of books, Internet web pages, and articles of different kinds conducted was descriptive in nature. Descriptive research includes survey and facilitating enquiries of different