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Advantages and disadvantages of research methodology
Comparison between qualitative and quantitative research
Strengths and weaknesses of qualitative research methods
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In health and social care, professionals have to implement the methods of research because most projects involve examining people’s feelings, attitudes. There are two types of research that is frequently used. They are quantitative research and qualities research. Quantitative research
Qualitative research means gathering information that cannot be quantified instead recorded using language. Qualitative is used to understand participant’s opinion and motivations. http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/ Name Comparison Advantage Disadvantage
Primary Research/ sources: this is finding new knowledge which has not been published before.
Questionnaire Using questionnaires sometimes might not be relevant to the research you are doing. For example, using closed questions the researcher will not find out the participants opinion. There are many advantages of doing questionnaire. Some of the advantages are the researcher is able to collect the data straight away. The researcher is able to evaluate the written answer without having to mess around. There are some disadvantages of doing questionnaire. Which can be participant might not understand and cannot ask the researcher. Sometimes the participant will not answer truthfully or take
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This can because There are advantages of using structured interviews. It can be easier to compare answers. The researcher or participant can stick to the topic.
Some of the advantages of using unstructured interviews can be the answers can be explained as the participant or researcher might be confused by each other’s answers. The answers also can be explored by going into detail. There are disadvantages of using structured interviews. Sometimes, the participant can just give short answer to questions. The researcher cannot analysis an interesting
Qualitative research aims to gather information from data collection methods and transform it into written words. Such as transcribing recorded interviews, taking field notes from observations, using words to outline images (Denscombe, 1998, p. 174). On the other hand, quantitative research aims to gather information from data collection methods and transform it into numbers. Such as analysing conducted surveys and pulling numbers to transform it into statistics, tables and graphs (Denscombe, 1998, p.174-177).
While you can conduct research for a survey, you can utilize a questionnaire to gather information for it. A questionnaire is a tool and a survey is a method of research. The survey was used to gain an insight on the employee’s perspective of the company’s atmosphere and the overall professional sense that was portrayed in the workplace. As well as what they felt was lacking thereof regarding marketing strategies. Whereas, the questionnaire was used to gain personal insight on the employee’s feeling and thoughts towards the company and their marketing program.
Qualitative and quantitative research have many differences. Qualitative is exploratory, interpretive, subjective, descriptive, emergent, looks to produce or reach a hypothesis by what is observed, has unknown variables, is flexible, and uses personal views. Qualitative research is confirmatory, predictive, objective, deduces and test the hypothesis, has known variables, is not flexible, but is a fixed, static designed to control variables, and tries to be bias-free. Qualitative research collects data through interviews, observation, surveys, review of artifacts, and self inqu...
Validity is when the method used measures what it is suppose to measure. Validity is a true picture of what is being studied. Validity is important because it helps the data results achieve accuracy (Cherry, 2015). To ensure and achieve validity researchers should make sure the data collected is evidence of what it claims to be, and not just data which is not accurate or random (Classroom notes, 2015). Unstructured interviews are much more likely to be valid because the interviewer can explain the question to the participant, therefore the participant is not left to interpret the question if they do not understand.
The purpose of research interviews is to explore the views, beliefs, and motives of individuals on a specific matter for example factors that influence their daily life. They also provide a clear understanding of social issues and an insight that is required from the participant (British dental journal, 2008).The many types of research interview in qualitative research namely are the structured, semi-structured, unstructured and in-depth interview. I will explain them further since they can be used to explore
According to Smith (1983) quantitative research is to explain, predict and develop laws that can be universally applied and Qualitative research is the interpretation and understanding of what people give to their situation. The researchers clearly stated the purpose of their studies, aim, objectiv...
In-depth interviews are one of the research methods used when qualitative research is desired over quantitative research. Also, by using in-depth interviews as his research method, Messner is able to acquire much more detailed information, which will enhance the quality of his final data, making the study more efficacious and fulfilling. But, as with any research method, in-depth interviews have their strengths and weaknesses. Most importantly, with any research method, optimal levels of representativeness, replicability, reflexivity, reactivity, and objectivity should be
It involves a structured or semi structured interview between the researcher and the subjects where by all elements of the study are discussed in
Focusing on surveys and questionnaires, and quantitative research methods, it varies on the person getting questioned as to which method they prefer. Some individuals may prefer to fill in a questionnaire, as it is quick and simple for them, whereas someone else would rather have a face-to-face interview because they may find questionnaires to complicated. Giving people the choice gives the more chance of getting a response overall. It is important that the researchers are aware of the advantages and disadvantages because they will then be aware of what method to use, and will know what method is best to use. It is also an advantage to work with experienced researchers in order to find out the best results.
Researcher can interact directly with respondents (allows clarification, follow-up questions, probing). Can gain information from non-verbal responses to supplement (or even contradict) verbal responses.
Reasoning behind this being it would create a more natural conversation and discussion of their own experiences, as opposed to a formal interview between myself and them, which would create a new and uncomfortable dynamic between us, which would hinder the research I was trying to carry out. Therefore, the more fluid and candid approach of the unstructured interviews was more innkeeping with the style of my study, and allowed me to obtain more detailed and fluid answers, as opposed to rigid and short answers to a survey or questionnaire. Whereas, if I wasn’t studying my peers I may have chosen a more formal style of interview, to allow them more respect, and to acknowledge they are my superior, as a less formal style of interview would mix the power dynamics between us. Furthermore, due to the experienced based nature of my research, formal interviews wouldn’t allow me the detail I needed to understand the students feelings towards their jobs and volunteering. Moreover, this relaxed style meant the interviews were not restricted to a singular time or place, but allowed an ongoing conversation about their experiences, which gave them time to reflect upon our discussion and make changes to their responses.
Fieldwork like interviews require asking the right questions, or as Moseley termed "the frame and phrase [the] questions" (2013, p. 3). In other words, failure to ask the right question results in an ineffective and less factual interview. The advantage to an open-ended question broadens the scope of research by allowing the interviewee to touch upon additional information, perhaps adding a new viewpoint. Whereas closed responses reach a vast number of interviewees but simplify answers to a yes or no.
Creswell (2009), states that there are three types of designs, qualitative, quantitative and mixed methods. Smith and Davis (2010) states that qualitative research is a field of enquiry that is conducted in a natural setting by a researcher, who may be involved in, or may be part of the data collection process; as it utilizes the views of informants as the basis for the report. Qualitative research attempts to gain and in-depth, holistic picture of the phenomenon one wishes to study by interacting closely with the people being studied; the data collected are usually in the form of words or pictures.
Qualitative and quantitative research methods take different approaches to gathering and analysing information. Whether it is a qualitative or quantitative study, the research study begins with a question or series of questions. Both use rigorously designed studies to get the most accurate, detailed and complete results. Qualitative studies common methods are interviews, surveys and observation. A qualitative study aims to provide a detailed description of the study results, often using pictures and written descriptions to describe what the research revealed. A qualitative study looks at the big picture, helping researchers to narrow in on points of interest that then can be followed up on in a quantitative study. While a quantitative study has a narrower focus, it attempts to provide a detailed explanation of the study focus, along with this using numbers and statistics. And the results from a quantitative study can reveal bigger questions that call for qualitative study. Or vice versa a qualitative study may reveal at analysis that a more focus and direct approach may be needed. With both methods analysis is a key part of any study whether qualitative or quantitative.
Another characteristic of qualitative research is that it is personal and contains very little scientific terminology. For example, the researchers seek to understand human issues and problems or why humans behave in a certain manner. This type of empathetic approach in a quantitative research is a very unique in characteristic. Also, in a qualitative research, researches interact with the participants or sample, this is very important because they need to observe their behavior. As a result, it causes the research to be more up close and personal. This type of approach is what makes a qualitative research unique or different from quantitative research. (Smith &...