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Introduction on qualitative and quantitative research
Introduction on qualitative and quantitative research
Introduction on qualitative and quantitative research
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Findings The following sections include the findings of both the qualitative analysis and the quantitative analysis. The statistical evidence and tests conducted for these findings can be found in the appendix section. Qualitative The script for the interviews and codebooks created for them can be found in appendix 1: Interview Transcripts.
Exploratory Interview: Through our exploratory interviews we have found a couple unique trends that seem to be relational to both of our interviewees. Based on the questions, answers, and conversations, we have gained a valuable amount of incite on motivations and themes that seem to underline the Fenway/Red Sox experience for college students.
Some of the most important findings that we received from
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Both of the students we interviewed either go with a group of friends or would prefer to go with a large group to share the experience with. Many students today have what is known to the millennial generation as FOMO, or fear of missing out. This means if a lot students are going to Red Sox games it will cause the friends of those students to also want to go to the games to be around a large group of their friends, and thus to not be missing out. By capturing the sport fan type of students, the chances of increasing popularity among students who may not be avid baseball fans could increase. This prompts another theme of the interviews: the …show more content…
Capturing the attention of these students would create a natural flow of word of mouth marketing to the less inclined students. As shown in the statistics of our SWOT analysis, word of mouth marketing from friends and family is still among the most persuasive to college students. With that being said, the experience of the game and Fenway itself would be the reason more and more students continued to come back. As Nick said, “I’m a senior so I have one more year, so definitely trying to get into Fenway Park as much as I can until I don’t live in Boston anymore.” However, the pitfall of the experience, to both interviewees, seems to be the high concession prices at
A threat for the Red Sox organization could be the increase in dorm buildings in the city and the push by the Mayor to get students back into dorm housing to make room for families in the city. If students are living in dorm buildings again there will most likely be an increase of students going home for the summer and thus not as many students to target between the months of May and September. Another article also stated that because of these trends in college consumers the costs of certain advertising methods has gone up. There seems to be more competition between sports teams and social platforms advertising that has created price increases and the best spots are reserved for the highest bidder. This may pose a threat for
These social connections and sense of community created by the team for the fans, is a key factor in fan experience (Fairley & Tyler, 2012). The final solution addressed in this paper is one that will aim to create both a sense of community and social environment outside of the ballpark. Marketing executives of the Braves should consider setting up off-site locations so non-game attendees
When the notion of baseball comes to mind, a feeling of nostalgia and tradition come to me. Many of my feelings and memories originate from my childhood. I remember a beautiful summer day. My dad and I arrived at the baseball stadium to watch the game. We walked up the concrete walkway inside the stadium. The concrete walls and floors made my surroundings drab and grey. Finally, we made it to entrance into the stadium. I came out of the dark tunnels into the bright sunlight. The first thing to catch my eye was the vivid rush of color. Underneath the fluffy white clouds and their deep blue canvas, I could look down and see players in vibrant red and blue uniforms warming up for the game. The well-watered grass on the field was a brighter green than any other grass I had seen. The outfield seemed to be so perfect. It appeared that each blade had been cut by hand. The edge of the infield, where the dark, watered-down dirt met the intensely green grass was a precise and well-defined contrast. We sat down and I took in my surroundings. There were men walking up and down the stairs selling various concessions. They had peanuts, beer, soda, ice cream, popcorn, and many other tempting treats. The players soon finished their warm-ups and the crowd became frenzied with excitement. The game was about to start.
Baseball, America’s pastime, is embedded in the fabric of society. The players and teams have come and gone, but the thing that remains constant is baseball’s ability to unite people as well as families. My own personal experience of this came right after September 11th, 2001. Following the tragedy that was 9/11, the country needed something to help everyone return to normalcy. In our moment of weakness and uncertainty, baseball helped calm my nerves. Fifty three thousand three hundred and twelve brothers stood up in unison and took back their lives. The electricity of that game, the sense of regularity in my life, and the knowledge that millions of people were finding comfort together with me during such a hard time, helped me feel a sense of closure that the worst was behind us.
If you have ever met me, or know me, you would know that I love sports, and you would know my favorite sport of all time is baseball, and that my favorite sports team is Boston Red Sox. I am what you call a die-hard Red Sox fan; you can compare me as Red Sox fan to actor Jimmy Fallon’s character in the movie, Fever Pitch. My strong love for the Red Sox comes from my step-dad Phil. Phil has always been like a second father to me since he and my mom got together, back in early 2000s. Phil is always trying to teach and help me learn from my mistakes, and I have made my share of them. Nevertheless, I also cherish the moments I spend with him at Red Sox games. The experiences I have at Red Sox games are moments in my life, I will never forget, that I will always remember, One game in particular I most remember is my first Red Sox game at Fenway Park.
Baseball, in the 1940s, was not an integrated sport, but rather followed a separate but equal policy. While the white players got paid a lot of money to play in the Major Leagues, the sometimes superior black players were left to play in the Negro Leagues, which did not pay as well. Many of these players gained notoriety through this league, such as Satchel Paige and Josh Gibson. While their records beat numerous of the white players records, racism was too bad to justify integrating the Major Leagues without someone who would not fight the callous abuse that was sure to come their way. One man was successful in finding the right man to play. Branch Rickey made baseball history by signing a black player to the Dodgers in 1947. The Negro League star players questioned his choice in players, but ultimately Rickey made the right decision by signing Jackie Robinson.
Sports and their associated rivalries are one of America’s favorite pastime and involve passion and emotion. Think about baseball and automatically the rivalry between the Boston Red Sox and the New York Yankees comes to mind. Their hostilities make the Hatfield and McCoy feud look like Jack and Jill at Sunday school (O'Connor, 2004). It is one of the oldest, most famous, and definitely one of the fiercest in all of American sports. This is a rivalry that is never boring, and played out over and over again with every series making the rivalry stronger. The rivalry between the Boston Red Sox and the New York Yankees is the ultimate rivalry, the history of this rivalry goes back to the early 1900’s,proud and confident are the New York Yankees with acquisitions and curses, restless and frustrated are the Boston Red Sox and their fans.
Fenway Park prides itself with the title of the oldest ballpark in the Major Leagues. It history has transcended generations and is very accessible for everybody to experience it. Attending a Red Sox game is a tradition that is passed down through multiple generations. Fenway Park is listed in the National Register of Historic Places at local, state, and national levels of significance. “It’s a revered historic site, in a city where the American
Baseball is one of the world's greatest sports and is played almost everywhere in the world. It is also one of the most historic games. The main historic part of baseball deals with the ballparks, the cities, and the teams that have been around for such a long time. Then you have the one and only Fenway Park, home of the Boston Red Sox. Fenway Park is the longest standing and is still being used of all the Major League ballparks in the United States. Throughout the 100 years of Fenway Park's existence it has been built, named, burned down, rebuilt, and a whole lot of adding on to the ballpark.
Building on turn-of-the-century passions for the game among college alumni, no American sport better capitalized on the opportunities provided by new electronic media than football, in both its professional and collegiate forms. The annual Super Bowl has become late-twentieth-century America's single-greatest televised sporting event—indeed, its single-greatest television event, period, with workplace water-cooler talk the following Monday as likely to concern the new advertisements debuted in 30-second, one-million-dollar advertising slots as on the game itself. Like the Thanksgiving Day college games in New York during the 1890s, football today is as much a spectacle as a sporting event. Football is not just a televised marketing and entertainment vehicle, however. While it trails other sports as a recreational activity for youths and adults, football is the cornerstone of extracurricular life at high schools nationwide as well as college. In some areas, local "football fever" is so prominent that entire communities' identities seem to be wrapped up in the local football teams—places like Stark County, Ohio, where the legendary Massillon High School Tigers draw more than 100,000 spectators per year, or Midland-Odessa, Texas, where the annual Permian-Lee rivalry draws more than 20,000 partisans. Football's popularity helps make the sport a symbolic battlefield in American "culture wars." For it...
Baseball Saved Us, by Ken Mochizuki, is a picture book about a boy living in a Japanese American internment camp during World War II. With its somber color scheme and illustrations, the book accurately portrays the harsh realities of life in an internment camp. The story centers on the boy’s personal struggle to maintain his family life and to find a group of friends under these bleak conditions. In order to create hope and restore their sense of dignity, the boy’s father creates a baseball diamond and sets up a league. The book’s accurate portrayal of life in an internment camp, coupled with its subtext of racial equality, sends a positive ethical message and is an effective way to introduce children to the events of this difficult time period.
The articles, published after 1996, contain varied methods of research attainment, but share similarities such as being a self-survey, having a small sample size, and being
The father of quantitative analysis, Rene Descartes, thought that in order to know and understand something, you have to measure it (Kover, 2008). Quantitative research has two main types of sampling used, probabilistic and purposive. Probabilistic sampling is when there is equal chance of anyone within the studied population to be included. Purposive sampling is used when some benchmarks are used to replace the discrepancy among errors. The primary collection of data is from tests or standardized questionnaires, structured interviews, and closed-ended observational protocols. The secondary means for data collection includes official documents. In this study, the data is analyzed to test one or more expressed hypotheses. Descriptive and inferential analyses are the two types of data analysis used and advance from descriptive to inferential. The next step in the process is data interpretation, and the goal is to give meaning to the results in regards to the hypothesis the theory was derived from. Data interpretation techniques used are generalization, theory-driven, and interpretation of theory (Gelo, Braakmann, Benetka, 2008). The discussion should bring together findings and put them into context of the framework, guiding the study (Black, Gray, Airasain, Hector, Hopkins, Nenty, Ouyang, n.d.). The discussion should include an interpretation of the results; descriptions of themes, trends, and relationships; meanings of the results, and the limitations of the study. In the conclusion, one wants to end the study by providing a synopsis and final comments. It should include a summary of findings, recommendations, and future research (Black, Gray, Airasain, Hector, Hopkins, Nenty, Ouyang, n.d.). Deductive reasoning is used in studies...
...the data did not involve member checking thus reducing its robustness and enable to exclude researcher’s bias. Although a constant comparative method was evident in the discussion which improved the plausibility of the final findings. Themes identified were well corroborated but not declared was anytime a point of theoretical saturation Thus, the published report was found to be particularly strong in the area of believability and dependability; less strong in the area of transferability; and is weak in the area of credibility and confirmability, although, editorial limitations can be a barrier in providing a detailed account (Craig & Smyth, 2007; Ryan, Coughlan, & Cronin, 2007).
The findings are then summarised and accordingly stated with the help of standard methodologies which are then concluded providing with the various limitations and the recommendations.