Polyphonic HMI, a subdivision of Barcelona-based Grupo AIA, is charged with applying the parent company’s artificial intelligence and natural science ideas and products to the music industry. Grupo’s major strengths lie in these areas and have led to the development of several successful and innovative tools used to solve all types of business problems across different industry sectors. Polyphonic, Grupo’s first entertainment-based subsector, is releasing Hit Song Science (hereafter HSS), a software used to predict the potential success of songs by mapping their mathematical properties and matching those to previous hits. However, Polyphonic is facing a series of problems. Two stand out: one, they have no identifiable target market. Two, Polyphonic has no defined marketing approach on which to launch their original product offering. This report will address, analyze and make recommendations for solving these challenges. COMPANY Polyphonic, like the rest of Grupo, is led by a talented and educated team of managers, who have experience working in the music industry. Adding to their strengths, the company is supported by an experienced advisory board made up of music industry insiders with first-hand knowledge of how music companies operate and about the challenges they might face. Lastly, Polyphonic has created in HSS a valuable and scientifically proven product with unlimited potential that can serve across different market segments (discussed at length below). However, the company is not without its own challenges. Polyphonic is operating on a “shoestring budget” of $150,000. The company is not helped by initial discussions about HSS with potential customers, which have resulted in cold receptions, at best, about the product’s potential application to the music processes despite its multiple strengths. COMPETITOR No comparable products currently exists that could directly compete with HSS. Indirect competitors, on the other hand, come in the form of research methodologies, which are currently employed by music executives to evaluate a song’s hit potential. These include: focus groups, call-out researching, online testing and, occasionally, a music executive’s “gut instinct.” The first three are expensive options, costing anywhere between $3,000 and $10,000 to analyze a song, and time consuming. Another perceived competitor: music producers. Polyphonic should not believe this notion. CUSTOMER Polyphonic’s primary customers are record companies, producers and singers. This customer base has a common need is for an improved ability to predict how and which songs can become hits.
Next we come to a point in time where a great leap had to be made. Musicians had made positive steps forward in the way of pitch and time but of only one or two notes at a time. What was needed was an in instrument that gave players control of many pitches simultaneously. The mechanism ...
The music industry can trace its roots to the 18th century when classical composers such as Wolfgang Amadeus Mozart sought commissions from the church or aristocracies by touring to promote their music (Boerner). By the early 20th century, recorded collections of songs were available for purchase for home listening. Towards the middle of the century, record album production had become the norm for getting new music to the masses and album sales had replaced sheet-music sales as a measure of popularity, with the first gold-recor...
Steven Connor delves into the mixing and creating of sound by computerisation, as well as the habits of sound; it’s immersion, pathos and objectivity.
I have been asked to identify and evaluate two important current developments in the music industry. I will be discussing the rise of electronic dance music and also the growing number of musicians gaining success via YouTube.
In conclusion, the world of music has been completely revolutionized by this software and has forced the professional musician, whether or not to take home a recording studio to do pre-production and experience what that was almost impossible to think that was close at hand. With Pro Tools can say that any further advance of technology may come to light in the not too distant future.
…………………… Early Commercial Applications of the Computer Within Music 6 ……………… ……………………. The Application of Music Programming 7 ……………… …………………… The Digital Revolution 8 ……………… …………………… My Conclusion
Most successful musicians know a hidden art carried out by the work of a good sound engineer; it is essential for a magnificent album. For the rest of us novice listeners and fans, we believe what we hear through our speakers or played over the radio are the true skilled professional musicians, soaring at their craft. Most contemporary music, from pop to R&B and acid jazz to the sophisticated realm of orchestral film scores, has been modernized by several inventions encased within the studio. The art of audio engineering has taken on new forms, from the nuts and bolts, "plug it in, and see if it works" era into the digital world, because of these wonderfully tragic solutions to a higher pace of life. A musician's art have been made solely because of it, and others have been destroyed and humiliated by it. The complex new inventions of technology shape the adaptive method of studio recording and production however caused a drastic negative musical degrading of our beloved art.
Spotify’s Time. (n.d.). Music Business Journal Berklee College of Music RSS. Retrieved May 21, 2014, from http://www.thembj.org/2014/05/spotifys-time/
When considering the versatility of a synthesiser as a keys player it can widen one’s oeuvre immensely. With its ability to imitate existing sounds and instruments to create beautiful polyphonies and to contrastingly emit haunting, dissonant soundscape’s from previously non-exiting timbres makes it not only a useful tool but and essential piece in a composer’s instrumental repertoire.
Popular music places a premium on accessibility, represents various meanings to boost both instant appeal and memorability - distinctive tunes, novel instrumental flourishes, danceable rhythms, repeated riffs - but its signal feature is melodic emphasis and great vocal gatherings.
Music and the relationships of music have changed drastically in our society. The course of studies and the evaluations of the applications of the technology of music, the making and the listening of music have changed in the way we listen to music, the styles of music in our society and in the media. The importance of the technology in music today, has, over the past century been charted through the study of musical examples and through viewing how human values are reflected in this century's timely music. There are very many different types of music that are listened to. There are readings, writings, lectures and discussions on all the different types of music.
In the past, music has been a costly business, where only people with a lot of money could enter and be successful in the industry. Changes in the music industry coupled with new computer technology have made it much easier for people without a lot of money to compose, produce, and distribute their creation. In order to get a better understanding of the music industry in comparison to 2014, one has to look at its history. There were many things that happened from the 1980’s onward, and they brought on a significant impact towards the music industry. Development in computer technology has also made a big impression on music. Many things within these fields have enabled artists to connect with their fans in a way they couldn’t before, and on a lower budget. In this paper, the discussion will be about all of these topics, and about the factors that help transform the music industry into something altogether easier for new people to contribute.
Wishart, Trevor. "From Sound Morphing to the Synthesis of Starlight. Musical experiences with the Phase Vocoder over 25 years." Musica/Tecnologia Music , 2013: 65-67.
Dobrian, Chris. "Music and Artificial Intelligence.” In University of California, Irvine Department of Music. UCI.edu,
The music industry started in the mid 18th century with Wolfgang Amadeus Mozart. Through the decades there has been a great increase in this industry; however, the revenues for this industry have declined by half in the last 10 years. This has been caused by music piracy, which “is the copying and distributing of copies of a piece of music for which the composer, recording artist, or copyright-holding record company did not give consent” . After 1980’s, when the Internet was released to public, people started to develop programs and websites in which they could share music, videos, and information with...