Pollay's Argument Analysis

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Advertising is a primary socializing agent in society. Pollay views this to have profound, negative consequences due to its stereotypical portrayals, ideological representations of consumerism and materialism as well as its manipulative and persuasive nature (Yeshin 18). While there is some validity in Pollay’s argument, it is particularly one-sided. He does not recognize the favourable effects of advertising such as its role in raising awareness about social issues and reinforcement of positive ideologies and fails to take into account that the way the viewer decodes the message as well as their response to that message shapes the potential effects that advertising has.
Pollay critiqued advertising for “simplifying real human situations

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