Poll And The Public

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In his book, Polling and the Public: What Every Citizen Should Know, Herbert Asher explains why it is important for the “average citizen” to understand the use of polling in reporting, as it has become an important instrument for newspapers and other forms of media to express public opinion on various political issues. Polls can both be useful and misleading. [there can be a sentence added here to give more context to what the paper entails] In this paper I will explore the ways in which polls are used in reporting and their influence on both the public and policy. Then, I will demonstrate the ways in which they can be manipulated, by using the same polling data to support arguments both for and against [insert issue topic]. Polls and surveys are able to provide a snapshot of public opinion in a moment of time; they can be both useful and fickle, given the context, as well as the methods, of the polling. Primarily, newspapers and researchers collect data through self-administered questionnaires, telephone surveys, and face-to-face interviews (Asher 118-122). Each of these has their benefits and drawbacks that influence the reported results. For example, some respondents have non-attitudes or no opinion of the subject at hand, but will provide answers anyway, misrepresenting or skewing public opinion to appear more strongly in …show more content…

For example, a way of combatting the non-opinions and non-attitudes that can falsify results is by giving respondents background information before they are asked the question. (Add more here?) Additionally, there are different types of sampling methods that are used to reliably draw from a random and representative portion of the population. Simple, systematic, stratified random and multistage cluster sampling are all ways of collecting data from a portion of the population to represent the opinion of the population as a whole

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